No Vehicle? No Problem! Paragon Honda’s new Honda Promise Program puts Customers in the Driver’s Seat

FOR IMMEDIATE RELEASE
Woodside, New York, United States of America (Free-Press-Release.com) June 20, 2011 -- Paragon Honda (www.ParagonHonda.com) has launched the Honda Promise program, offering incentives to customers who commit to a vehicle for current or future delivery. The program was launched in reaction to the earthquake in Japan earlier this year, which drastically slowed the production of vehicles in Honda plants throughout the country.

American Honda Motor Co. (AMH) and Honda Financial Services (HFS) facilitated the program to support and protect its dealerships as Japanese facilities are restored to normal operations. Through August 1st, customers may qualify for one or more incentive options depending on their situation and whether or not the vehicle they want is available.

Existing Honda customers benefit from the “Eligible Featured Special Program” at future delivery. If the customer’s chosen vehicle is not available, the customer is offered lease or APR featured specials at the future delivery date; the customer may also choose the best available offer at the time of delivery. In addition, there is a $500 Loyalty Offer for existing Honda customers with a lease or LPP purchase of an eligible vehicle through Honda Financial Services. Existing HFS lessees receive a complimentary 12-month/12,000-mile zero-deductible Honda Care Vehicle Service Contract (VSC).

New Honda customers benefit from the “Feature Special Program” at future delivery. If the customer’s chosen vehicle is not available, the customer is also offered current lease or APR featured specials at the future delivery date.

All programs are subject to vehicle eligibility. Customers who commit with a buyers order in June have until the “Commitment End Date” of 9/30/11 to take delivery. Customers who commit with a buyers order in July have until the “Commitment End Date” of 10/31/11 to take delivery.

“The Honda Promise Program offers customers the flexibility to choose the deal that fits them best, regardless of whether or not their chosen vehicle is available,” said Brian Benstock, Vice President and General Manager of Paragon Honda (www.BrianBenstock.com).

About Paragon Honda: Paragon Honda was recognized by American Honda Motor Co. as the #1 Honda retailer in the world. Paragon’s aggressive marketing helped them grow from number 17 to the number one Honda retailer and they sell twice as many certified Hondas than the second ranked dealer. The New York Honda dealership serves customers in Queens, Brooklyn, Bronx, Manhattan, Staten Island, White Plains and the surrounding areas, offering a variety of automotive services, including expert financing and service departments.

Relevant Links:

www.ParagonHonda.com
www.Tier10Marketing.com

Media Contact:
Luisana Suegart
Tier 10 Marketing
T: 786.223.6313
E: lsuegart@tier10marketing.com

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