Noted Behavioral Scientist Aaron Reid, Ph.D., to Speak on Consumer Subconscious at QCRI 2011

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 6, 2011 --

Portsmouth, N.H., April 6, 2011 – Sentient Decision Science, Inc. (www.sentientdecisionscience.com), a leading consumer psychology consultancy and provider of behavioral science research methods, today announced that noted Behavioral Scientist Aaron Reid, Ph.D., will be a featured speaker at the Qualitative Consumer Research Insights (QCRI) 2011 Conference taking place this week in Sliema, Malta. Dr. Reid’s talk, “Mapping the Consumer Mind: Discovering the True Drivers of Behavior Through Neuroscience,” will focus on cutting-edge hybrid research approaches that predict consumer behavior including qualitative and quantitative research and methods that measure subconscious reaction to brands, products and advertising.

Dr. Reid is a sought-after speaker at research industry conferences and lead contributor to Sentient Insight, a behavioral science industry blog. His presentation Thursday at QCRI 2011 builds upon two industry presentations he gave at the Second International Colloquium on Consumer-Brand Relationships and the American Marketing Association Boston meeting last month.

Sentient Decision Science (SDS), is fast gaining attention for several proprietary research approaches drawn from psychology, anthropology, behavioral economics and neuroscience that combine to deliver data that accurately predicts sales, inventory demand and marketing effectiveness especially in the consumer packaged goods, retail, home electronics and financial services industries. With its client First Command Financial Services, SDS was recognized this week with a 2011 Bulldog Award for Excellence in Media and Public Relations.

About Sentient Decision Science

Sentient Decision Science, Inc. is a leading consumer consultancy and provider of behavioral science research methods for businesses that want to better understand the true drivers of their customer and prospect preferences and thereby achieve unrivaled business advantage in their market. The Sentient Decision Science research approach works at the intersection of behavioral science, market research and its clients’ key business objectives. The end result is clear, incisive recommendations that provide a strategic advantage in the marketplace by tapping into the conscious and non-conscious drivers of consumer behavior. Sentient Decision Science’s Automatic Brand Association methodology is the first in the industry to quantify gut feelings by tapping the consumer non-conscious and emotional associations with brands. Sentient Decision Science has a broad client base in retail, consumer packaged goods, home electronics and financial services. For additional information, please visit www.sentientdecisionscience.com. Follow Sentient Decision Science on Twitter: http://twitter.com/SentientInsight or visit its blog: http://blog.sentientinsight.com/.

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