NOTHING STROKES ROMANCE LIKE LINGERIE! VALENTINE’S DAY PANTIES BY EVOL – ETERNALLY OPTIMISTIC APPAREL

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 3, 2011 -- EVOL – Eternally Optimistic Apparel which recently launched its online retail store, is offering women, and the men who love women, a chance to spice up the romance of this Valentine’s Day with a discount on selected panties and boxers. A favorite of Blues Traveler, Vonrenzo and celebrity stylist Rachel Zoe’s hubby, Rodger Berman, celebrities are spreading the EVOL word.

A champion of optimism, the EVOL collection represents a view on the other side of love. The panties, along with each T-shirt, tank, hat and accessory serve as a canvas of contagious emotion. Designs are mired in subtext; the iconic heart shows healing, pop art boxing gloves mean fight for love, a coloring book toy gun indicates kill for love. All of these images symbolize the will of a spirit to continue on.

Conceived as an irreverent take on a dateless Valentine’s Day, designer Andrew Rubin created and printed a small run of EVOL t-shirts, handed them out at dinner that evening (where no one had a boyfriend, girlfriend or significant other) and received an amazing reaction of knowing, wry smiles and outright laughter. According to Rubin, “Love spelled backward, EVOL apparel represents life as an evolutionary journey, constantly changing with a fluidity that brings out the survival instincts in us all. Irreverent in posture, sometimes cheeky in delivery, EVOL showcases triumph of the human condition.”
Featuring 100% pre-shrunk cotton, EVOL panties and boxers are comfy cozy and priced at $20.00. Prices for the rest of the EVOL collection range from $25.00-$65.00.

VISIT http://shop.evol.com/category_s/27.htm

ENTER “LOVE2011” TO RECEIVE 20% OFF ON PANTIES AND BOXERS THROUGH VALENTINE’S DAY.
View the rest of the collection at http://www.evol.com

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