OBAD Mobile Marketing selected for “Proxima Mobile”, the French governmental project for developing a free public services portal on cell phones

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 29, 2009 -- Nathalie Kosciusko-Morizet, the French Secretary of State responsible for the development of the Digital Economy, announced last Monday the results of the tender offer for “Proxima Mobile” projects, the first public mobile portal for useful services of public general interest. Among the selected projects, OBAD Mobile Marketing is a prize-winner in the category “Tool and Technology” for its innovative project called “Thematic Mobile Applications”.

The « Proxima Mobile » project is a French Government initiative to sponsor the creation & development of mobile applications in order to offer free public services that are permanently accessible to citizens on their cell phones. A special Commission selected 68 providers among over 250 initially submitted projects. The OBAD Mobile Marketing project aims at multi-theme services focused on different areas such as education, sustainable development, car-pooling, cultural and economic events, etc.

“This project describes in a perfect way the useful dimension of our offer,” says OBAD Mobile Marketing CEO and co-founder, Alain Dolium. “Our ambition is to transform the cell phone into a tool for interaction with citizens in order to improve their everyday life!”

This victory crowns the effort of a multidisciplinary team working and the synergy between technological skills and marketing expertise. The partnership between OBAD Mobile Marketing & the French Government is in line with our aspiration to become a reliable and dynamic international actor cooperating with brands, local authorities and with media.

OBAD Mobile Marketing, specialized in mobile solutions with unique technological and marketing expertise, is the first real integrator of mobile marketing. OBAD Mobile Marketing develops mobile applications that are compatible with 98 % of the cell phones on the market and relies on a technological platform that can be connected to any network (Edge, 2.5G, 3 G, CDMA, TDMA). This allows the client company to create mobile communities and opt’in databases, with content that is customized in real-time. With presence in France, Spain, United Kingdom, United States and Canada, OBAD Mobile Marketing offers integrated solutions for brands, retailers, manufacturers, media and content editors. For more information, visit OBAD on the Internet: www.obad360.com (currently under construction) or call our New York City offices (1-646-417-8136) Alain Dolium - alain.dolium@obad.fr

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