Old Guys Rule Launches Fall Line at Outdoor Retailer Show

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 13, 2010 -- SAN CLEMENTE, Calif. (July 13, 2010) – Old Guys Rule, a Southern California-based men’s lifestyle brand that extols the virtues of age and wisdom, today announced that the company will debut its fall designs and products at the Outdoor Retailer Show in Salt Lake City, UT, from Aug. 3-6, 2010, in booth BR608. The fall line-up will feature several new designs that are geared toward outdoor enthusiasts including skiers, hikers, campers, kayakers, fishermen, mountain bikers, grill masters, car enthusiasts, dog owners, and more.

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Old Guys Rule Launches Fall Line at Outdoor Retailer Show

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Additionally, Old Guys Rule will launch new designs for its popular John Wayne Collection, of which a percentage of each purchase is donated to the John Wayne Cancer Foundation. To date, approximately $100,000 has been raised for the foundation, whose mission is to bring courage, strength and grit to the fight against cancer.
At the show, the company will also unveil new super-soft, French Terry V-neck Sweat Shirts, each embroidered with a subtle, tonal left-chest logo that will be available in several colors, and a new finely sanded brush twill cap embellished with a debossed and weathered leathered patch.

“At Old Guys Rule, we continue to expand the many different designs, products and graphics that appeal to the outdoor market,” said Don Craig, founder of Old Guys Rule. “We have experienced great sell-through success because we are not limited to one genre or geographic location. Despite the recession, we have been able to continue to grow the brand, pulling in customers from across America as well as internationally.”

What started in 2003 as a way for surfing legend and retail veteran Don Craig to honor his father, Old Guys Rule has swelled into an iconic brand extending across three continents with products in approximately 1,400 retail locations in the U.S., the United Kingdom, Canada, and Australia. The “Old Guys Rule” motto now celebrates men from all walks of life who wear their age as a badge of honor for a life well lived.

“Old Guys Rule has had a major impact on Baby Boomers and has given them something they can wear with pride,” said Craig.

For media inquiries or sample requests, please contact Erin Peacock, Peacock Public Relations, at (949) 464-1096 or peacockpr@cox.net.

About Old Guys Rule

Although the Old Guys Rule brand has its roots in the surf industry, the company continues to evolve and broaden its appeal. What started as a beach-lifestyle brand, now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Founded in 2003 and based in San Clemente, Calif., the current design spectrum of Old Guys Rule includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at www.oldguysrule.com or in more than 1,400 retail locations in the U.S., England, the United Kingdom, Canada, and Australia.

More information can be found online at http://www.oldguysrule.com

Baby Boomer fashion     john wayne     Outdoor Retailer