Old Guys Rule on Father's Day -- Top Gift Ideas

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(Free-Press-Release.com) May 17, 2010 -- Old Guys Rule on Father’s Day
Top Gift Ideas from the Iconic Lifestyle Brand; Portion of Sales from John Wayne Collection to Benefit John Wayne Cancer Foundation{/b}

SAN CLEMENTE, Calif. (May 17, 2010) – Old Guys Rule, www.oldguysrule.com, a Southern California-based lifestyle and apparel brand, has announced its top picks for Father’s Day 2010, all of which celebrate the passions and pastimes of men who choose to live life to the fullest – at any age.

Most everyone knows someone who can wear the “Old Guys Rule” badge of honor. That is to say, a man who has reached a point in his life where he has the experience, the time, the means, and the toys to enjoy life to the fullest. A man who is no longer the student, but has become the teacher, and who has lived life well, but knows it is not nearly over. For that man, the perfect Father’s Day gift embodies this spirit and wisdom – a gift from Old Guys Rule.

What started in 2003 as a way for surfing legend and retail veteran Don Craig to honor his father, Old Guys Rule has swelled into an iconic brand extending across three continents with products in approximately 1,400 retail locations in the U.S., the United Kingdom, Canada, and Australia. Soon after the company’s launch, Craig realized that the “Old Guys Rule” motto extended beyond the surfing community to men from all walks of life who see age as a badge of honor, not an impediment. The once local t-shirt company now is a lifestyle brand with apparel and accessories that speak to the tens of millions of “Baby Boomer” men with passions ranging from surfing, golf and grilling to hot rods, motorcycles and giving back.

For Father’s Day, Old Guys Rule recommends these top-selling gifts and new products that range between $5.00 to $80.00 to work within most family’s budgets. Consumers can visit www.oldguysrule.com to find a retailer in their area.

• The John Wayne Old Guys Rule Collection “Got to Do What a Man’s Got to Do” t-shirt is the brand’s top seller. A portion of the sales from the collection is donated to the John Wayne Cancer Foundation. Four additional t-shirt designs are available including the new “Talk Low, Talk Slow, and Don’t Talk Too Much” t-shirt. Available in several colors and priced between $18.00 and $23.00.

• New offerings in the Classic Old Guys Rule Collection include an already-popular firefighter design, “Plays with Trucks,” as well as the “Grill Master,” the “Cranky Mountain Bike,” and the “Permanent Vacation/Mountains” t-shirts. Available in several colors and priced between $18.00 and $20.00.

• The Vintage Collection feature washes, fabrics and graphics with a “broken-in” look and feel. New designs include “Aged to Perfection,” “Made in the Shade,” and “Tuna Club.” Other popular designs include a “Born in the U.S.A”, also ideal for Fourth of July celebrations, the “Badge of Honor,” “Vintage Goods,” and “Night Life.” Available in several colors and priced between $20.00 and $24.00.

• Popular and new headwear includes the cool “Beer Buddy” cap with hideaway, retractable bottle opener, or the “Puttering Around” cap with built-in, magnetic ball marker. For adventurous dads, the new Adventurer hat provides ample sun protection with screen vented sides to keep heads cool. Headwear is available in a variety of colors and range in price from $20.00 to $35.00.

• Fun accessories range from logoed playing cards, mugs and can “Koozies” to signs, stickers, license plate frames and key chains. Accessories are priced from $6.00 to $20.00.

For media inquiries or sample requests, please contact Erin Peacock, Peacock Public Relations, at (949) 464-1096 or peacockpr@cox.net.

About Old Guys Rule

Although the Old Guys Rule brand has its roots in the surf industry, the company continues to evolve and broaden its appeal. What started as a beach-lifestyle brand, now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Founded in 2003 and based in San Clemente, Calif., the current design spectrum of Old Guys Rule includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at www.oldguysrule.com or in more than 1,400 retail locations in the U.S., England, the United Kingdom, Canada, and Australia. For more information, visit wwwoldguysrule.com.

More information can be found online at http://www.oldguysrule.com

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