Online creative courses hub provides new opportunities for promoting art & design classes

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 9, 2010 -- Unique and international arts centre, Meltdowns, has been around since 2004 and its artists, according to the company’s site, “…provide a unique and exceptional arts service, with an emphasis on artistic integrity, uncompromised creativity, accessibility and professionalism… and maintain its reputation for fine, detailed casting, experimenting with techniques and consistently pushing the boundaries of foundry practice.”

Courses available range from bronze casting education programmes (three courses that span across eight to ten sessions) to one day introductory life casting courses. Residency opportunities for emerging artists combine funding and space, and studios are also available. The intention of all these activities is to inspire enthusiasm, provide access to studio, workshop and project space and for people to become involved with creativity in a way that appeals most to them.

Meltdowns is all inclusive and is therefore attended by doctors, architects and students looking to move from something like 2D painting and drawing into a new 3D aspect of their creativity. Whether adults enrolling on a bronze casting course, or a group of young people working through schools or the education programme, Meltdowns suits all ages.

While word of mouth marketing is seen as valuable in terms of credibility, having to rely upon this as a promotional tool has its obvious limitations – it takes time to be able to see this kind of referral and recommendation emerge as new business. Meltdowns has needed to combine a number of promotional strategies to maximize its marketing efforts and gain widespread appreciation of what the centre offers.

Targeting the right kinds of people and raising awareness of the organisation has been the key challenge and, as a cost effective marketing outlet, a creative courses hub like Artsbowl will be an important platform for the promotion of Meltdowns’ courses. Artsbowl will increase awareness, raise the profile and encourage involvement in Meltdowns – and its focus specifically on creative arts courses is priceless.

The bronze casting courses in themselves are unique – they don’t cut out any stage of the process, which is a huge differentiator and is why an increased understanding of Meltdowns and all it has to offer – through outlets such as Artsbowl – can only be a good thing for an arts centre looking to encourage creativity, help people to develop confidence with new experiences and to encourage uptake of the studio space and workshops available for this to happen.

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