Online shopping, the fashion terminal

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(Free-Press-Release.com) December 7, 2009 --

No matter bloggers or fashion sites, they are only a gag of the fashion media or brands, what they really care about is the endless business opportunities brought by tremendous page-view and thus online shopping is invented. Don’t hold that online shopping inferior than big shopping malls or exclusive stores, nor confused by the closure of the famous Eluxury. Eluxury is closed not because of poor sales performance, to the contrary, its sales volume increased by two digits every year. The reason is that LVMH Group takes the market share of online sales seriously and thus open individual online store for the brands it own, which makes Eluxury unnecessary to maintain and ends up with its closure.

Net-a-Porter is no doubt a very successful example. The depressive economy doesn’t have any impact on it and to the very contrary, Net-a-Porter has gained a sales increase of 45.3% last year and an annual sales amount reaching 81.5 million Pounds. The reason for their sales growth lies in their magazine-style layout which has attracted a group of special people, the designers, and as a result they get many special editions from the designers. What designers most care about is not who can help them earn money, but to interpret their brand images, which Net-a-Porter has done a fantastic job.2009 designer handbags, As a result of nice relationship with designers, Net-a-Porter has many exclusive designer items which boosts their skyscraper sales performance.

It is not difficult to find out that online sales refuse mediocrity. As long as you have good idea, there will be people paying bills. With reverse thinking, someone has aimed his eyes on the mid-aged men who dislike online shopping and created a website named Trunk Club. Its targeted customers are men who are not picky about designs and patterns, do not enjoy shopping and only have patience for no more than 15 minutes. After targeted customers fill a form, Trunk Club will contact with them to get info of their figures, weights and etc, then sends one trunk box of clothes via couriers to the targeted customers’ home. Then the targeted customers have to log in to their Skype accounts and open their webcams, try on the clothes they receive and show the experts at the other side of the webcams. You can send back the clothes you don’t like and pay for what you want to keep. After the first trial, Trunk Club knowing what people are expecting from the online trial will send in more clothes, and consequently, people keep more from the second package. Trunk Club only focuses on two categories: suits and Khaki pants+Polo shirts. For most men, these two styles almost fit every occasion. What’s more,buy replica handbags, Trunk Club has a great discovery that men who are lazy to buy clothes usually enjoy this sales mode and some of them will keep all of the package even they don’t like them all, simply because he is lazy to do so. So, in less than six months, Trunk Club has deve

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