Online Video Gives Small Businesses Marketing Boost

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 11, 2011 -- With 85.6 of all US internet users watching online video , it's become apparent to small businesses that engaging videos offer a big window of marketing opportunity. ComScore's June 2011 Online Video Rankings report states that over 6 billion videos were viewed during that month alone.

More and more small businesses are using videos to promote their products and services, and it is understood that Google have even made video part of the algorithm that is used for search engine ranking criteria for websites. Off the back of this trend in online behaviour, many businesses have sprung up to provide the support and the technology required to create and distribute effective and powerful videos.

One of these businesses, WebMarketInformation.com offers training material for small businesses looking to optimise online video for promoting their products. The course tells small business owners exactly how they can gain the attention of prospects by creating a practically free video of their own. Andrew Holtom, director commented, 'a well put together informative video can bring tens of thousands of viewers through sites such as YouTube. These viewers can turn into prospects and eventually sales if the right process is used to create and distribute a video. This course provides the steps to do this.”

Sales of Holtom's video training offerings have taken off since the trend of using the internet for video viewing has taken hold. For examples, some videos 'go viral' as was witnessed with the 'Charlie bit my finger – again' video that reached 335 million viewers on YouTube. This particular video's popularity is linked to the high level of emotional arousal that it induces in the viewer.

Andrew Holtom said, 'the small business who can put creative videos together, can expect a lot of promotional success. Our training material provides information on how to creatively pull together a video that will stand out from the rest and meet the marketing objectives of a business.'

To find out more about how to piece together an engaging and compelling video then visit the link from WebMarketInformation's site at http://www.webmarketinformation.com/ovc.html

More information can be found online at http://www.webmarketinformation.com

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