ONN Premium Inners new TVC with Shahrukh Khan launched on Social Media Platforms.

FOR IMMEDIATE RELEASE
Kolkata, West Bengal, India, Republic of (Free-Press-Release.com) February 24, 2012 -- ONN – the new Premium Inners brand from the house of Lux Hosiery – has come up with a catchy TV Commercial with Shahrukh Khan who is endorsing the brand. The TVC was launched on 4th feb, 2012 and it started playing on TV from 6th feb, 2012. Since the brand wants to focus on the youth, the TVC has been made live on Youtube.

The new TVC, which uses the theme of Don – the SRK’s movie, focuses upon the positioning that whatever you wear is actually the reflection of who you are. There already has been a lot of buzz that has been created out of it. The commercial has been shot abroad keeping in mind the consumer who have huge fan following for SRK.

SRK has been specifically chosen as the brand ambassador of the brand owing to his elite and class appeal with a tremendous fan following among India youth. The company wanted its ONN brand to be made the top most choice for the youth and Shahrukh Khan – the King of Bollywood – has got a huge fan following among them.

ONN’s TVC has been playing on TV from close to a month now. ONN was also the Associate Sponsor for “Zee Cine Awards 2012”. It was also the Associate Sponsor for “Umang Awards 2012”. In addition to it, ONN’s TVC has also been playing on more than 25 channels including national and regional channels. The spots have been evenly distributed among News channels and GECs.

About Lux Hosiery

Lux is well-known for manufacturing innerwear of uncompromising quality and comfort, which have been recognized for their top quality by the highest standards bodies. With consistent customer satisfaction over many years, Lux has witnessed a massive growth of over 100 times in just 20 years!

Lux Cozi has been the flagship brand of the company. GenX is another brand under the umbrella tha has been immensely successful both in India and in the overseas market.

After making its mark firmly, Lux plans to move into the outerwear, premium-wear and women-wear segments. ONN is the first step towards that direction.

http://www.luxinnerwear.com – Sharad Kumar/Online Media Contact/09714829093

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