Orange Collar Media Launches Bethenny Frankel’s Skinnygirl Daily with Amazon Cloud and Magento Enterprise

FOR IMMEDIATE RELEASE
Denver, Littleton, Conifer, Morrison, Evergreen, Colorado, United States of America (Free-Press-Release.com) January 12, 2011 -- DENVER, CO. – As one of the country’s leading developers of the number one shopping cart technology for internet merchandising, Magento Enterprise, Orange Collar Media has widened its expertise to the most flexible and functional eCommerce solution available.

In late 2010, Bravo TV star Bethenny Frankel contracted Orange Collar Media to launch the website and online store for her brand new line of daily nutritional supplements, called Skinnygirl Daily. Skinnygirl Daily was in need of a high performance site capable of handling the large amount of traffic the site expected upon launch. Orange Collar Media’s creation of the Skinnygirl Daily website, www.skinnygirldaily.com, illustrates the possibilities of what can be done with Magento in conjunction with Amazon Cloud for a high performance eCommerce site.

On January 6, Orange Collar Media successfully launched the Skinnygirl Daily website using Magento Enterprise and Amazon Cloud, which includes the use of Amazon S3 and CloudFront technology. Amazon S3 and CloudFront allows content to be distributed across the world from 17 edge locations worldwide so it is closer to the end user. This technology results in a faster loading high performance website.

Orange Collar Media’s eCommerce solutions for Skinnygirl Daily have resulted in a functional, high performance website that was able to sustain over 800,000 visitors within a 30 minute window. Completed by Orange Collar Media in less than 60 days, the Skinnygirl Daily website has had more than 2.1 million visitors in less than a week since last Thursday’s launch. Skinnygirl Daily now has a high performance Magento-hosted website equipped with hourly backups of systems with one month retention providing customers with the most advanced online store technology available.

For more information, contact Orange Collar Media at info@orangecollarmedia.com.

About Orange Collar Media:

Orange Collar Media (orangecollarmedia.com) is a Denver based firm with over 30 years of programming and web design experience. Created with the goal of designing the best and most affordable websites for people who are looking to expand their business into the digital realm, Orange Collar Media is a full-service interactive agency with a history of success crafting award-winning digital solutions. Founded in 2010, Orange Collar Media has quickly grown into a top marketing firm, especially in the areas of web design and development and search engine optimization. Orange Collar Media formed their business model on two main tenets: completing projects on time with excellence and exceeding the client's expectations. Orange Collar Media promises to deliver a unique marketing plan for each business that provides exactly the forms of marketing the company needs and nothing it doesn't.

Contact:
Orange Collar Media
P.O. Box 150012
Lakewood, CO 80215
Toll Free: 866-262-1517
http://www.orangecollarmedia.com/

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