ORANGE V VODKA WINS PLAITUNUM AWARD AT FIRST ANNUAL SIP AWARDS COMPETTION

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 20, 2009 -- “The People have decided, the results are in. The SIP Awards inaugural world spirit competition was a great success. Brands from all over the world entered the debut event which was held on Nov. 14th in Los Angeles,CA.

A consumer judging panel of 100, striped away layers of elaborate marketing, brand recognition, price point disparity, and most critically, the bias of established judges. In a blind tasting, the judges graded each brand strictly on Aroma, Taste, and Finish. The SIP Awards granted honors at four levels; Bronze, Silver, Gold,and Platinum medals.We are pleased to announce that Orange V Vodka received the Platinum Medal in the Flavored/Infused Vodka Category.”

“Orange V Vodka has won many medals in it’s brief history, but this is the most important honmor we have received to date” says a spokesman from Dynamic Bevergaes, LLC the maker of Orange V Vodka. “Other awards are mainly judged by industry experts with a very traditional view of how a spirit should be presented, often paneled with self appointed gurus and the like who sometimes overlook what the palette of a real consumer is. In contrast the SIP awards created an actual panel of consumers, people who are likely to enjoy and most importantly, purchase our products. Winning Platinum award will hopefully makes more real drinkers aware of the quality that we put into each bottle.”

ABOUT ORANGE V VODKA

Orange V Vodka is an ultra-premium vodka small batch American crafted spirit distilled in a small yet sophisticated distillery using premium grains, Rocky Mountain Water and distilled through a four (4) column still giving the vodka a clean smooth profile. The spirit is blended with natural flavors from Florida Oranges to impart it’s true orange flavor. Orange V is tasty and smooth, enjoyed straight, or as the base or modifier for tasty cocktails. www.orangev.com

ABOUT THE SIP AWARDS

“The SIP Awards are attempting to take spirits awards programs in a new direction — by giving consumers a voice. The SIP Awards were comprised of a judging panel of 100 consumers to blind-taste-test old and new spirits based strictly on aroma, taste and finish.
Consumers applied to be judges explains Paul Wright, operations manager for SIP Awards. Each application then went through a screening process, including an evaluation of profiles, drinking history, preferences and age to ensure a diverse but accurate audience. “All potential judges must exhibit a strong, responsible affinity for spirits and the spirit lifestyle [and be] self-proclaimed yet raw, untrained, unbiased connoisseurs of fine spirits,” Wright says.

The consumer panel differentiates itself from other major spirits competitions, where well-known and much-lauded industry experts sit on judging panels.The aim of the SIP Awards is to eliminate “layers of elaborate marketing, brand recognition, price point disparity and, most critically, the bias of established judges,” according to a statement from show organizers.

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