Order a 2012 FIAT 500 Abarth New Jersey – Pennsylvania – New York or Delaware from FIAT of Maple Shade Right Now!

FOR IMMEDIATE RELEASE
Maple Shade, New Jersey, United States of America (Free-Press-Release.com) December 22, 2011 -- Order a 2012 FIAT 500 Abarth New Jersey – Pennsylvania – New York or Delaware from FIAT of Maple Shade Right Now!

The 2012 FIAT 500 Abarth is now available for ordering at our FIAT dealer in New Jersey. Build your new 2012 FIAT 500 Abarth just the way you want it and pick it up once built at FIAT of Maple Shade in NJ. It doesn’t matter if you live in New Jersey, Pennsylvania, New York or Delaware, you can order your new 2012 FIAT 500 Abarth at our Maple Shade FIAT dealership.

Contact us now a be one of the first in the USA to order a new 2012 FIAT 500 Abarth. Order Now at http://www.fiatofms.com


2012 FIAT 500 Abarth Information

Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the new 2012 Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.

“Bringing the 2012 Fiat 500 Abarth to the U.S. enables us to reach out to driving enthusiasts who want Italian performance at an attainable price,” said Olivier Francois, Head of FIAT Brand and Chief Marketing Officer — Chrysler Group LLC. “With its lightweight, track-tuned handling and purpose-built design, the Fiat 500 Abarth brings to life the legendary racing heritage of the brand and becomes the Italian high-performance car for everyday driving.”

Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets.

“Abarth treatment” and tradition continues to deliver extraordinary results
In the late 1950s Karl Abarth believed that race cars with brilliant performance could be derived from small, lightweight, everyday driving cars — including the original Cinquecento (500). And his tradition of track-ready small cars continues today by utilizing the 2012 Fiat 500 Sport as a base point for the new high-performance Fiat 500 Abarth.

Staying faithful to the performance principles that made the Abarth name a success, the new Fiat 500 Abarth continues the brand’s motorsport traditions, including:

Everyday Performance Car

Track-ready capability, high horsepower-per-liter engine, combined with the quality, efficiency and refinement expected in a world-class small car
Competitive
Benchmark levels of performance, track-proven reliability and durability
Aggressive
Purposeful and functional performance design, Abarth-tuned powertrain control module (PCM) and performance-tuned exhaust with menacing sound
Attainable
State-of-the-art powertrain and chassis technology once limited to premium-priced performance cars
Racing Heritage
More than 60 years of performance and competition tuning, including active international series races today

Abarth Brand Timeline

November 15,1908 – Karl Abarth is born in Vienna, Austria
1930 – Starts racing his own hand-built motorcycles. He becomes a five-time European motorcycle champion
1939 – A near fatal accident ends his motorcycle racing career
1949 – Starts the‘Abarth & C’ company producing after market products for production cars as well as performance exhaust systems; wins the Italian 1100 and Formula 2 championships with his first race car ever built (the 204A Roadstar, derived from a Fiat 1100)
1955 – The Abarth 750GT is launched

1956 – The Fiat Abarth 750, with a body by Bertone, is presented and immediately sets a number of endurance and speed records that same year; two different versions of the same car appear with a Zagato body: Fiat Abarth 750Z agato and Fiat Abarth 750GTZ agato
1958 – Creates the Fiat 595 Abarth from a Fiat 500 and with it breaks six international speed records
1965 – Fiat 595 Abarth tallies nearly 900 victories over its seven-year run
1971 – Abarth is absorbed into Fiat Auto
1979 – Karl Abarth dies on October 24
2007 – The Abarth brand is relaunched in Europe
2011 – The Fiat 500 Abarth is introduced in the U.S.

“Seduction” Digital Spot for the New 2012 Fiat 500 Abarth Exceeds 1 Million YouTube Views within One Week

November 23, 2011 , Auburn Hills, Mich. – With its high-performance styling and head-turning co-star, the FIAT brand’s first 60-second social media spot promoting the new 2012 Fiat 500 Abarth has seduced more than 1 million YouTube viewers in just one week.

The digital spot titled “Seduction” made its debut at the 2011 Los Angeles Auto Show to hundreds of journalists and then was posted to the FIAT brand’s YouTube site. Without having ever been aired on television or cable networks, it has rapidly spread through the web and gained global attention. It represents the unique characteristics of the Fiat 500 Abarth as a sensual and strikingly stunning model and takes a peak at what happens the first time a customer encounters the race-ready vehicle. The spot ends with a sexy and edgy message, “The Fiat 500 Abarth. You’ll never forget the first time you see one.”

“The FIAT brand is thrilled to learn that our spot has captured the attention of so many people across the globe” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler Group LLC. “What was created as video introduction for the Fiat 500 Abarth’s U.S. debut is gaining global momentum and becoming news in its own right. Indeed, it’s become a seductive way to maintain excitement and increase awareness for our newest model.”

The “Seduction” digital spot was created in partnership with The Richards Group and can be viewed at our FIAT YouTube site or via the following link: http://www.youtube.com/fiatdealer

About the 2012 Fiat 500 Abarth
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.

With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth unleashes the brand’s legendary performance heritage to American streets.

About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is synonymous with modern simple design blending form, function and a pride of ownership that is genuine.

Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle’s global popularity. Since its initial launch in 2007, more than 500,000 Fiat 500 vehicles have been sold in more than 80 countries around the world. The model’s unquestionable popularity is the result of the Fiat 500’s great ability to deliver unmatched personalization options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo).



FIAT of Maple Shade
587 W. Rt38
Maple Shade, NJ 08052


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