Ortiz Heating and Air Conditioning Launches New Website

FOR IMMEDIATE RELEASE
San Francisco, California, United States of America (Free-Press-Release.com) August 28, 2011 -- Ortiz Heating & Air Conditioning, a local San Francisco Bay Area HVAC expert, has revamped their website to give it a fresh look and feel. They've also taken their existing content and expanded on it, adding two new blogs to their marketing arsenal. The main reasoning behind their new design was to upgrade their current Search Engine Optimization (SEO) tactics, to upgrade to a high-conversion website layout, and to have a forum that allows them the ability to continually converse with current and potential clientele on a continuing basis.

"Our old website was great, but the new one is better. We've done well by our previous design, but it was just outdated at this point. We wanted our new site to look like it was modern, and we had certain ideas in mind to provide our clients the information they need right off the bat. That's why we included our home page promotional slider for all of our current "top news". We also added two blogs to our site so we can communicate more efficiently with clients and provide free education to those clients who don't want to subscribe to our newsletter or who we haven't had the privilege of being acquainted with", said Alex Ortiz, owner.

The new site boasts a new design that's consistent with the current web design trends. These include a wider layout, promotional sliders on the home page, blogs, social links, a place to subscribe to their newsletter, and more. In addition, they've recruited an SEO firm to help them optimize their search engine rankings.

"We know that times have changed, and results from things like the yellow pages are dwindling. We know we have to have an online presence, but we also know how important it is that the online presence is found. It doesn't help us to have a website if no one knows it exists. To that end, we're really trying to step up our online efforts by having a Facebook Page, having a Twitter account, uploading YouTube videos, blogging, email newsletters, maintaining Google Places, and making sure our search engine results are top notch", said Alex Ortiz.

To view the new website, please site OrtizHeatingAC.com.

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