Outdoor advertising company Posterplus Media Group has launched its new digital LED billboard in Ayr, the first of its kind in the county.
Ayrshire, Scotland, 18 March 2013--Outdoor advertising company Posterplus Media Group has launched its new digital LED billboard in Ayr, the first of its kind in the county.
The project has taken a year from concept to completion.
The billboard is located on Whitletts Road, one of the key arterial roads into Ayr, operating each day from 7am until midnight.
The digital billboard offers full colour animation and the facility to play video clips.
It creates immediate impact and offers stunning awareness for local advertisers.
Posterplus Media Group managing director Gavin Hollywood said: œDigital screens are now visible in most cities across the UK, but the majority are operated by foreign multi-national companies and primarily only offer the advertising opportunity to large brands and Plc companies.
œOur approach with this screen is to work with local companies in delivering key marketing messages in order to promote and highlight Ayrshire businesses and the wide range of services and products available on our doorstep.
œWe were happy to appoint and support local contractors to build and construct the screen, and they included JJL Groundworks, McKissock Electrical, Lennox Project Management and Microtec.
œThe initial launch advertisers include The Ingram Motor Group, O'Neil Gas Services, Ayrshire Farmers Market, Bannatyne's, Ayr Dental Studio and Kerr & Smith to name but a few.
œWe have also built in a facility to support Ayrshire based charities on the screen and we have one free advert per month available to applicable charities. The first charity to benefit from the free advertising is Ayrshire Cancer Support.
Diane Finnie, business development manager at O'Neil Gas Services commented: "This was a new concept in the area, and one I had used successfully before with a previous company, and so it wasn't difficult to say yes to Posterplus. The advert idea was sent to Posterplus who did a marvellous job converting the idea in to a moving advert.
œTheir communication was excellent, and nothing was too much trouble. Because the concept is so different, particularly in Ayrshire, it stands out from other advertising media, and the cost is much less than newspaper advertising, and significantly lower than radio.
"I would recommend Posterplus to other companies and this form of advertising."
Paul Kerr, managing director of motor dealers Kerr and Smith said: "Kerr and Smith are delighted to work in partnership with Posterplus Media Group, and look forward to continued support and success."
Ayrshire Cancer Support chief executive John Beck commented: œAyrshire Cancer Support is pleased to work alongside Posterplus, and we are delighted with the opportunity to advertise on their new digital screen in Whitletts Road.
œWe are currently running with an advertisement for our newest project (the Ayrshire Cancer Network website) which has been set up to help all cancer patients and their families in Ayrshire. We look forward to advertising some of our forthcoming events which are all based in Ayrshire.
Posterplus Media Group was founded in 2002 and has grown to be the largest ambient media owner in the UK with a portfolio of unique advertising formats.
Posterplus is an Ayrshire business with national coverage, and is a previous winner of the National Business Awards and Scottish Enterprise Business Achievement.
Issued by the Elite Ayrshire Business Circle.
THE ELITE AYRSHIRE BUSINESS CIRCLE
The Elite Ayrshire Business Circle is an association founded in 2007 by some of the top companies in Ayrshire.
Its purpose is to publicise its members, and to celebrate and promote the wealth and rich diversity of entrepreneurial talent and business excellence that abounds here within the county boundaries of Ayrshire.
Members include the Clydesdale Bank, Ayr Racecourse, Western House Hotel, Turnberry Golf Resort and South Ayrshire Council. Member company activities include broadcasting, building and construction, architectural practice, estate agency and land management, chartered accountancy, insurance broking, legal services, golf club management, marketing services and brand creation, web design and public relations consultancy.
Frazer Coogans Commercial Solicitors senior partner Norman Geddes is executive chairman of the Elite Ayrshire Business Circle, and managing director is public relations consultancy Fame Publicity Services proprietor Murdoch MacDonald.
For further information about The Elite Ayrshire Business Circle and to apply for membership, e-mail firstname.lastname@example.org
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