PARAGON HONDA SALES SHARE INCREASES AS CONSUMERS FLOCK TO HONDA VEHICLES.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 2, 2010 -- FOR IMMEDIATE RELEASE


PARAGON HONDA SALES SHARE INCREASES AS CONSUMERS FLOCK TO HONDA VEHICLES.

New York, NY (April 2, 2010) — Paragon Honda is the largest Honda Dealer in the world for new and Certified Pre-Owned (CPO) Honda Sales, according to an American Honda Sales Report, 4/1/2010.

With Honda boasting the highest resale value of any car sold in America (in addition to an excellent safety record), NYC Consumers are flocking to Honda dealers to trade in their current vehicles for more popular and safer Honda models. In the world's largest car market, New York, where Honda has the greatest market share of any auto brand, Honda dealerships are already seeing a steep increase in sales. However one dealer Paragon Honda has seen the steepest increase. This recent success can largely be attributed to their recent Vehicle Exchange Program. The Paragon Honda Vehicle Exchange Program provides consumers with the opportunity to exchange their current vehicle for a brand new Honda with little or no money down. Under Paragon’s program many consumers find that they can actually lower their monthly payment while making the “switch”.

Paragon Honda in New York, which is the largest Honda/Acura dealer in the country, developed its Vehicle Exchange Program in response to the influx of Toyota owners eager to trade in their cars before they're hit by safety issues or a resale devaluation caused by negative associations with Toyota's brand. Paragon Honda's Vehicle Exchange Program, originally offered Toyota owners up to $4,500 in additional trade value to help get them out of their current vehicle. Now Paragon is extending their program to all manufactures offering owners up to 70% of original MSRP, if they upgrade to a new or pre-owned Honda or Acura. To further help consumers make the switch and stem any loss accrued by the recall fracas or poor resale value of their brand, Paragon Honda has also decided to offer up 0% financing, in addition to a guarantee by the dealership to pay off any remaining loans on traded-ins.

While some might see the generous terms of Paragon’s Vehicle Exchange Program as a financial risk for the dealership, Paragon's executives see the program as a prudent, value-driven investment in long-term customers. “Honda owners are loyal to the brand for the very simple reason that Honda is loyal to them,” says Brian Benstock, General Manager and Vice President of Paragon Honda. “Honda has an international reputation for reliability. But it's just as important, as we're now seeing that customers can rely on the value of their Hondas as well, so they're not left in an economic lurch somewhere down the road.”

Benstock's understanding of what car owners want and need today is proving to be accurate. Benstock explained that he recently had a customer who bought a used Toyota before the recall but returned to Paragon Honda this month in order to trade in the Toyota for a pre-owned Honda. For that Paragon customer, as with millions of other American car owners, recall problems have become simply too serious to ignore.

With the current incentive, “The Really Big Thing”, which offers zero money down, no security deposit, no first payment and no money due at signing, Honda has emerged as the smart choice in a very competitive import market. Combine these recent incentives with Paragon’s Vehicle Exchange Program, you can see why more people are choosing Paragon than any other Honda dealer in the world.


Contact:
Scott Fletcher
Tier 10
sfletcher@l5digital.com
888-660-0805

More information can be found online at http://paragonhonda.com

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