Parfums Henry Jacques discloses its collections on its new Internet site

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 17, 2011 -- Indeed, after several decades of discretion and exclusive creations for discerning celebrities and connoisseurs, the perfumer chose to lift the veil on his charily safeguarded know-how.

“Nourished buy the talent and passion of five generations of perfumers, the know-how of Henry Jacques is deeply embedded in the respect of ancestral manufacturing processes. Owing to its rare genuineness, this savoir-faire is totally innovatory today, as much by the exceptional purity of the scents that we produce as by the unique exquisite flacons created in our ateliers” explains Anne-Lise Cremona who took over from Henry Cremona, his father and the founder of Henry Jacques Perfumes. “Our objective is to make our creations visible to the largest number of lovers of refinement and connoisseurs of great perfumes all over the world” she confides.

Thus, parallel to the launching of the new collections « Classiques de HJ » and « Couture de HJ », Parfums Henry Jacques inaugurated his Internet site declined in six languages: French, English, Russian, Chinese, Japanese and Arab. “At the same time modern and universal, this medium fits perfectly in our new step, points out the director of Perfumes Henry Jacques while underlining: “one of the characteristics of Henry Jacques House lies in its ability to resist ever changing trends, while reconciling tradition and modernity, for the benefit of excellence”.

A custom designed website by Simpleway, the expert in Web design and brand image

Created and designed by Simpleway, Parfums Henry Jacques’ Internet site invites to a marvellous aesthetic and olfactory voyage in the laboratory of a thousand scents, the workshops and a gallery of unique artworks. Its uncluttered design aims to sublimate each creation while providing effective ergonomics for an easy navigation in the enchanting universe of the perfumer.

“Our Internet site meets perfectly our expectations and we are proud of it”, declares enthusiastically Anne-Lise Cremona. “Simpleway, and in particular its director, Nicolas Pinel offered a very great listening as well as a true accompaniment in the definition of our needs. We are happy with the choice of Simpleway, which shares the same corner-stone values with Parfums Henry Jacques: competences, concern for perfection, attentiveness and services to measure”.

“Like for the various projects we carry out with creators and companies of the luxury sector, we worked in close cooperation with Parfums Henry Jacques, underlines Nicolas Pinel, director of the Simpleway agency. Thus, each detail, each functionality of the site was the subject of a thorough reflexion nourished by many exchanges. “Our objective is to make profitable our expertise based on high aesthetic standards and the technological know-how. The site’s architecture, its ergonomics and design are optimised to serve the functionalities and contents” concludes Nicolas Pinel.

To visit the new Internet site of Perfumes Henry Jacques, go to : http://www.parfums-henry-jacques.com

High definition photographs are available on request.

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