Partners Marketing Group Creates a Memorable Brand for The Bottoms Group

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 22, 2009 -- Atlanta marketing firm, Partners Marketing Group, was contacted by Gary Bottoms, CEO of The Bottoms Group (formerly Bottoms, Hyman & Isenberg) to help rebrand the company his father founded in 1947. His firm had grown from providing insurance services to offering a wide range of financial planning and benefit services to both business and individuals. Bottoms needed a brand that reflected that growth and clearly communicated what the firm did.

“With decades of community service and business leadership in Cobb County, Gary’s professionalism and dedication to individual client service become the cornerstone of the brand,” commented Dan Eggers, president of Partners Marketing Group. “We wanted to maximize the name recognition and put that front and center—that’s why we proposed The Bottoms Group. We also created the high-level support text for their logo ‘Benefits. Insurance. Communication.’ to clearly articulate exactly what they do.”
“We liked that they had a plan with a custom approach, rather than a cookie-cutter proposal,” said David Bottoms, president of The Bottoms Group. “In our strategy sessions, they asked us a lot of good questions. They listened to us, instead of giving us a canned solution.” Bottoms said he has received much positive feedback on the rebranding initiative, which included a website, brochure and logo.

“We wanted to brand ourselves and come up with something memorable that would describe what we do,” said Gary Bottoms, CEO of The Bottoms Group. “They met with us several times and gave us sound strategic direction. We are very happy with the end results.” Bottoms described Partners Marketing Group as “attentive, professional and results-oriented.”
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Partners Marketing Group provides branding, communications and interactive solutions to small- and medium-sized businesses, colleges and other organizations typically underserved by traditional agencies. Partners Marketing Group helps clients achieve their sales objectives and communications goals through cost-effective marketing programs and customer-centered design. Their capabilities range from strategic brand-building initiatives and lead generation programs to tactical design projects, including web development, identity design and sales collateral.

Founded in 2001, Partners Marketing Group has worked with over 100 companies in over a dozen industries, including education, construction, government, healthcare, home improvement, IT, manufacturing, non-profits and professional services. For more information about how Partners Marketing Group can solve your marketing challenges, please visit www.partnersmg.com or call 866-832-2304.

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