PASTA ANTONIO AMATO TAKES ON WEB COMMUNICATION. NEW MINI-WEBSITE NOW ON-LINE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 27, 2010 -- Salerno, September 27, 2010 – Pasta Antonio Amato has chosen on-line communication to reach a larger audience: the new interactive mini website www.madeinkitchen.tv/pasta-antonio-amato/ will inform its trusty consumers and lovers of good cooking on all the novelties, products and events having to do with the firm in Salerno.

The new website, hosted by MadeinKitchen.tv – an international community where photos and cooking videos are shared by users and which also recently hosted a contest called “Il Film più Amato”- consists of several constantly updated web pages.

Giuseppe Amato Jr., General Manager of Antonio Amato & C. Pastifici e Molini S.p.A. states, “It’s essential for a firm like ours to communicate with its public. Web communication is one of the best ways to inform our consumers and to bond, even in a virtual way, with those who love our pasta.”

Amato’s trademark colors cover the home page: blue, red and classic golden yellow of wheat. Brightly colored photos and descriptions of each line of products rotate along the top of the page: Italian Specialties, the Very Special, Durum Wheat Pasta, Whole Wheat Pasta, Egg Pasta.

Three distinct squares in the center of the home page are constantly updated. “Recommended Recipes” gives hundreds of pasta recipes made by Madeinkitchen.tv community users; “Latest Blog news” contains updated information on the world of food and the firm while “Dates” contains a list of events, initiatives and joint efforts in which the Amato brand is involved.

Under “Suggest a recipe” all those who love good food can share their cooking experiences or sign up for the Newsletter in the beside section.

Every Thursday the Amato firm will share a recipe with the Madeinkitchen.tv community at http://www.madeinkitchen.tv/profile/2221/Pasta+Antonio+Amato, along with news, history and unusual information about the Antonio Amato pasta factory.

In order to get young users of social networks involved, Pasta Antonio Amato has also created an official profile on Facebook at http://facebook.com/pastaantonioamato, where the pasta firm shares its novelties. There is also the possibility of finding the nearest shop to purchase Amato products through the Geolocator.

Antonio Amato & C. and Pastifici e Molini S.p.a. represent a brand, which is a symbol of Italian style thanks to constant evolution and to its achieved goals. First opened in 1958 in Salerno, the firm, one of the most important in Italy, still uses determination and enthusiasm to run the pasta factory. This advanced industry shines for the precious quality and thoroughness of its production line, from flour to pasta, from tomato sauce to ready made sauce, successfully seen around the world.

Press Office:
IMAGINE Communication, Via G. Barzellotti 9b – 00136 Rome – Italy
Tel. +39.06.39750290 – pr@imaginecommunication.eu
www.imaginecommunication.eu | italianconnections.net

madeinkitchen     minisiteweb     Pasta Amato     salerno