Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing Specialists to Speak at the 4th World Medical Tourism & Global Healthcare Congress

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 8, 2011 -- Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing Specialists, has accepted an opportunity to speak at the 4th World Medical Tourism & Global Healthcare Congress, October 25-28, 2011 in Chicago, IL.

Goodness’ lecture is titled “The Future of Medical Tourism Marketing - Marketing to WIN!” and will include the following:

• TOP 10 Rules of Medical Tourism Web Site Marketing
• The Power of Public Relations to Grow Your Market Perception
• Social Media Marketing That Drives Results

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Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing Specialists to Speak at the 4th World Medical Tourism & Global Healthcare Congress

Welcome visit Our WebSite:

http://www.GoodnessCompany.com

• Video Marketing to Beat Your Competition

Tomorrow's winners in the medical tourism industry will be those who master marketing and public relations TODAY. Patrick Goodness, CEO of The Goodness Company: Medical Tourism Marketing Specialists and a marketing consultant with Fox Business News, CNN, Washington Post, Dallas Morning News and more will demonstrate the importance of effective marketing, and offer practical tips and tactics that will drive results.

Learn professional marketing strategies that will give you a competitive edge, and receive practical advice on how to make every marketing dollar count. Gather successful web site development tips, learn strategies for guaranteed public relations publicity, tap effective social media strategies and discover the most cost-effective ways to ride the new wave of online video marketing. Patrick Goodness will energize you with ideas that will inspire you and drive new business to your door. To succeed, every business will need to master the new marketing landscape. Don't miss this chance to sharpen your marketing skills with one of the most recognized names in medical tourism marketing.

To attend the 4th World Medical Tourism & Global Healthcare Congress in Chicago, please visit the Medical Tourism Association Global Congress web site at www.medicaltourismcongress.com

To learn more about Patrick Goodness and The Goodness Company: Medical Tourism Marketing Specialists, visit www.goodnesscompany.com

About The Goodness Company: Medical Tourism Marketing Specialists

The Goodness Company is a full-service medical tourism marketing, advertising, graphic design, event & exhibitions management and public relations agency with offices in the US and Costa Rica.

Since 1994, The Goodness Company has become recognized across the US and around the globe for exceptional marketing, communications and management solutions. With offices in the US and Costa Rica, and satellite offices in Europe, The Goodness Company is able to provide clients with worldwide services from a truly global perspective.

Global Medical Tourism Marketing Services:

• Marketing & Strategic Marketing Planning
• Advertising Campaigns
• Corporate & Organizational Communications
• Public Relations

• Exhibition Trade Show Planning & Development
• Trade Show Management
• Exhibit/Booth Development
• Website Development
• Online Marketing
• Social Media Marketing & Social Media Management
• Corporate and Product Branding
• Print Collateral (Sales Materials) Development
• Diversity Marketing
• Multi-Cultural Marketing
• English & Spanish Language Communications

Global Experience: The Goodness Company has executed project work in more than 45 countries on five continents, with experience in global marketing, advertising, public relations, and event management. We provide valuable strategic planning services that position our clients to succeed in a competitive global environment. For nearly 20 years, Patrick Goodness and The Goodness Company have developed global recognition and a reputation for hard work and unmatched expertise. Government agencies, organizations and corporations around the world trust The Goodness Company with critical marketing, public relations, branding and event management projects.

Our multi-cultural, multi-national experience, paired with our hands-on approach to medical tourism marketing, public relations and event management ensures that The Goodness Company is a superior choice for regional and global marketing and event management.

Member:
• Medical Tourism Association (MTA)
• PROMED: Promotion of Medical Tourism in Costa Rica
• AMCHAM: American Chamber of Commerce in Costa Rica
• Canatur: Tourism Chamber of Commerce in Costa Rica

Awards:

• Top 50 Diversity Businesses: Wisconsin & Illinois, USA: 2006, 2007, 2008, 2009, 2010 & 2011
• Entrepreneur of the Year Award: Heart of Wisconsin Business Alliance: 2009
• AMCHAM: Social Responsibility Award Nominee 2011

Recognition:
Marketing & Media Consultant: Fox Business News, CNN, Washington Post, Dallas Morning News

Featured Medical Tourism Marketing Speaker:
• 2011 PROMED Medical Tourism Conference: San Jose, Costa Rica.
• 2011 MEDESALUD Conference, Medellin Colombia.
• 2011: 4th World Medical Tourism & Global Healthcare Congress: Chicago, Illinois

Most Recent Published Work:

• July 2011: Tourism & Health Magazine: Web Site Marketing to Reach the American Medical Tourist
• August 2011: Tourism & Health Magazine: Marketing to Reach the Obese US Customer

About Patrick Goodness:

Let’s get the first question out of the way. Yes, Goodness is his real last name.

Goodness, globally recognized as a medical tourism marketing, communications and branding authority, has been making a mark around the world since he was a teenager. Patrick left home to study for the priesthood at the age of 13, was a congressional lobbyist by the age of 17, studied ancient indigenous mythologies in the South Pacific at 21, and started The Goodness Company at the age of 24.

Patrick initiated his career with the illustrious Leo Burnett Company, a global advertising giant. After two years with Leo Burnett, he started his own advertising, marketing, PR and event management agency, earning business from Fortune 50 Giants like Allstate and Microsoft within the first year of business. Since then, Patrick has earned the confidence of small, midsize and large corporate clients around the world, helping inspire a passionate, integrity-based approach to marketing and communications.

Patrick is often sought out as an insightful partner for US corporations seeking a market foothold within Latin America, and by global companies of every size seeking to establish a market presence in the US and abroad. Patrick’s knowledge and understanding of global business markets and his firsthand experience with business development in Latin America and North America make him a strong business ally.

The success of The Goodness Company is due to our willingness to provide a broad base of medical tourism marketing, advertising, communications and event management solutions for our clients. "Our clients are looking for an agency that will roll up their sleeves, get their hands dirty and do what it takes to accomplish success. Our client partners expect us to take action and drive positive, effective results. No excuses. And that's exactly what we do."

After many years of global business development and a passport that has been stamped by more than 101 countries, Patrick resides with his wife (and business partner) and their 2 children in Costa Rica, where they operate the Latin American offices of The Goodness Company.

Patrick’s business and travel features have been published in regional and national newspapers, magazines and online media. Goodness is a marketing consultant with Fox Business News, CBS, CNN and many international print business news media vehicles.

Testimonials:

“Our experience with The Goodness Company is always positive and inspirational. Their team is always brimming with great ideas to help us grow! If you're looking for a marketing agency that provides strong experience, personal attention and creative ideas that generate positive returns, you can trust The Goodness Company. We do.”
BILL COOK
DIRECTOR, INTERNATIONAL DEPARTMENT
HOSPITAL CLINICA BIBLICA
MEDICAL TOURS COSTA RICA

“I had the pleasure to work with Patrick in a Marcus Evans conference held in San Jose, Costa Rica. He delivered an excellent presentation, well organized and created a unique atmosphere that facilitated strong interaction among event attendees. Patrick is very welcoming and a warm host with the right balance between presentation content quality/professionalism and personal skills.”
ALEXANDRA SANTANA
INDEPENDENT CONFERENCE PRODUCER, LATIN AMERICA

MARCUS EVANS EVENTS

More information can be found online at http://www.GoodnessCompany.com

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