PAUL PATTERSON WRITES NEW BOOK ON NEW PRODUCT COMMERCIALIZATION!

FOR IMMEDIATE RELEASE
Beaverton, Oregon, United States of America (Free-Press-Release.com) February 3, 2011 -- Paul Patterson has written a “business hand-book” that no entrepreneur, company manager or business executive should be without. The book, called “Beyond the Beaker - How to Achieve Successful Market Adoption for Emerging Technologies”, is ideal for business executives who want to see their businesses remain viable- or their products make the successful transition from mere prototype, through the phases of: market adoption, market diffusion, customer acceptance, and product reordering!

“Beyond the Beaker - How to Achieve Successful Market Adoption for Emerging Technologies”, indeed takes readers ‘beyond’ the front doors of some very well-known multinational organizations that have achieved wealth through the use of commercialization, and illustrates when consideration should be given to: product upgrades, product-line extensions, or the need for complete technology innovation.

Paul Patterson’s new 200-page book is available at most online book stores, including Amazon.com, at an average price of only $27.95US. Interested persons can also visit www.BeyondtheBeaker.com for further information.

In his first foray into book writing, Paul Patterson manages to present a book that could potentially be a veritable best-seller within its class- and certainly one that sets the standard for new-venture start-up procedure and global marketing success.

“New product inventions/innovations are usually pioneered by entrepreneurs with extensive technical training, who ultimately go on to attempt new business ventures with these inventions,” Paul Patterson has said. “However, these entrepreneurs often lack the awareness, knowledge and training in how best to leverage the tenets of commercialization, that would ultimately serve-up market share and profits that they so justly seek.”

By using real-world examples, the author gives readers the answers to: 1) how to obtain sponsorship for the new venture, 2) how best to enter a new global market, 3) how to form strategic alliances, and 4) frameworks in planning strategic market adoption of new product development (NPD).

Paul Patterson has had a career in the fast-paced and competitive software industry, spanning more than 20 years. He is well known in scientific and technology circles and, as can be seen from the list of professionals who have left comments on the official website (http://www.BeyondtheBeaker.com), he is also well respected.

Paul Patterson is the Managing Director of Kohritsu USA, a multinational firm that supports and manages market adoption and technology innovation. His work-training includes: management, strategic alliances, business development, R&D, and project management. Paul has also been a key player in many global organizations, often acting in directorship roles in various countries, including Europe and Asia.

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