Peach Basket Development, LLC Announces Plans to Launch Online Streetball Focus TV Network

FOR IMMEDIATE RELEASE
Phoenix, Arizona, United States of America (Free-Press-Release.com) February 17, 2011 -- Peach Basket Development, LLC (PBD) recently signed a technology deal that now empowers their website www.basketballtheremix.com operate an Internet Television network. Through integrating this technology, Peach Basket Development can now create online channels, broadcast live events, deliver video to mobile and support video advertising.

PBD is an emerging streetball basketball lifestyle brand with the focus of developing new alternative basketball sports. PBD first project is Basketball-the-Remix | Basketball WITHOUT Backboards. Basketball-the-Remix is a full court three-on-three game of basketball with several twist. True to its name this version of basketball is played without a backboard. The court size is smaller than a high school court and includes new demarcation patterns of the lines on the court. The integration of the hoop without backboard and new court design provides a totally unique playing experience for the modern basketball players.

The rules include three, 15 minutes periods, no time outs, substitution of athletes only during live play, and the introduction of the 3 PT Key. Similar to the key in modern basketball, Basketball-the-Remix’s 3 PT Key is situated underneath the hoop but is shorter and wider. With the removal of the backboard players are rewarded for making contested lay-ups, short jump shots and dunks with three points. The inclusion of a 12 second shot clock makes Basketball-the-Remix the fastest and most challenging version of basketball in sports today.

PBD has begun the integration of a robust video publishing platform into their portal website, www.basketballtheremix.com. PBD’s is now enabled to deliver the same brilliant video experience as top online video portals through sharing the same platform with media brands like Netflix and Hulu. Leveraging a video cloud service PBD can now create online channels, broadcast live events and deliver video to mobile. PBD will begin monetizing their videos from the first day of streaming. The platform’s video player provides users with the social tools they are familiar with to share and engage the brand.

PBD Managing Member Mark Armstrong commented, “Comscore, who is considered the perferred source for business analytics, says online video consumption is main stream. Last month the US Internet market generated over 4 billion online video views. When you consider that 171 million Americans viewed an average of 800 videos last month, it tells you that online video is huge. What this also means is the fragmentation of entertainment content will continue as the power to produce compelling video content is now in the hands of the many. We plan to exploit this trend of fragmentation and create, produce and distribute our own content around Basketball-the-Remix. Our objective is create a niche market through content creation.”

What justifies this approach to market? YouTube channels like Hoopmixtape and Team flight Brothers generate millions of views a month. Urban basketball called Streetball is global. Streetball like basketball is an urban American export. In addition to the development and promotion of Basketball-the-Remix, PBD will also open their platform to emerging streetball crews.

A growing trend within the urban basketball scene is the emergence of the streetball crew. The current AND1 Live tour is based upon accepting challenges from local streetball crews and then promoting the event in the same fashion as a concert or Action Sports competition. The AND1 Live tour is a remix of the barnstorming Harlem Globetrotters of the 20’s, 30’s and 40’s when they were competitive basketball team.

PBD will enable emerging streetball crews to establish a channel on www.basketballtheremix.com to distribute their own basketball content globally. PBD will share advertising revenues with streetball crews whose content drive profitable channels. PBD plans on leveraging the revenue share model to attract content producers from different regions of the country and world. “The rapid evolution of Internet and its technologies allow for business models today that couldn’t work even 3 years ago. So in many ways we are a social sports media and entertainment lifestyle brand. That’s a mouth full,” Armstrong commented.

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