Pearl & Dean Collaborates with Dolby in Digital Cinema Advertising

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 1, 2012 -- Media Contact:
Mark Price
Dolby Laboratories
44-1793-842195
mark.price@dolby.com


Pearl & Dean Collaborates with Dolby in Digital Cinema Advertising New service provides enhanced features for exhibitors

London, February 1, 2012—Pearl & Dean Cinemas Limited today announced that it has appointed Dolby Laboratories, Inc. (NYSE: DLB) as its new digital cinema advertising service provider for the UK. The collaboration sees Dolby as the exclusive supplier of Digital Cinema Packages (DCPs) for Pearl & Dean’s onscreen advertising content in the UK.

“Like Pearl & Dean, Dolby has a wealth of experience in the cinema industry and an impressive heritage of innovation, and our new collaboration is being welcomed by our customers,” said Ian McNaught, Head of Marketing and Creative, Pearl & Dean. “We are particularly excited by the fact that the collaboration has brought a number of enhancements to our digital advertising service, which are already directly benefiting exhibitors and, of course, our advertising clients.”

Pearl & Dean is one of the UK cinema’s iconic brands, with a history of providing onscreen advertising to theaters stretching back to the early 1950s. Today, the company represents cinemas ranging from multiplex chains, offering landmark locations throughout the UK, as well as the independent exhibition sector in the UK, with a wide portfolio of quality cinema circuits. This wide variety of theaters have a hugely varied schedule of programming, from the latest blockbusters through classic and art-house movies to alternative content such as opera or concerts.

“High-quality onscreen advertising plays a vital role for cinemas, and we are delighted that Pearl & Dean has chosen Dolby to bring a new dimension to their digital advertising service,” said Richard Welsh, Director of Digital Cinema Services, EMEA, Dolby Laboratories.

Previously, cinema advertising packages were delivered on DVD, but the new Dolby collaboration will see content delivered as industry-standard DCPs on robust professional hard drives, dramatically simplifying the ingest process. The hard drives carry all the Pearl & Dean advertisements for the week ahead, eliminating the need for the ingestion of original-archive “advertising packs” and allowing for much better storage management.

“We have also created a bespoke online portal for Pearl & Dean customers,” explained Richard Welsh, “which facilitates the direct delivery of any late advertisements online and allows exhibitors to check their latest playlists themselves 24 hours a day, as well as communicate directly with Pearl & Dean and Dolby about any issues they may have.”

The service begins this month, with the first rollout of DCP advertising packs to Pearl & Dean’s 595 digital cinema screens.

About Pearl & Dean

Pearl & Dean is a successful screen advertising contractor and the greatest name in cinema advertising in the UK. Established in 1953, Pearl & Dean has worked in partnership with cinema exhibitors and its well known sonic logo is held in great affection by many generations of movie lovers in the UK. Still a cool, vibrant brand in today’s consumer and business sector, Pearl & Dean is constantly evolving, extending its offering to clients in line with ongoing market requirements. For more information visit www. pearlanddean.com.

About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S12/25298 DLB-G