Perry Ford Lincoln Mazda of Santa Barbara offers customers deep discounts with newly launched Red Tag Sales Event

FOR IMMEDIATE RELEASE
Dulles, Virginia, United States of America (Free-Press-Release.com) January 26, 2011 -- January 26, 2011 – Santa Barbara, CA: Perry Ford Lincoln Mazda of Santa Barbara is expected to gain market share in the Santa Barbara area with its Red Tag Sales Event, which kicked off January 3rd (www.perryautocenter.com). Through February 15th, 2011, all sale vehicles have been marked with red tags signifying deep discounts, low finance rates, and above Kelley Blue Book trade value.

Morgan Stanley is predicting a big increase in vehicle sales during 2011, projecting 14 million cars will be sold. To boost sales, the dealer principals at Perry Ford Lincoln Mazda of Santa Barbara are eager to motivate customers to buy in January, typically a slower month in the industry.

“We are committed to making aggressive deals and getting a jumpstart on our competition this year with a huge Red Tag Sales Event,” said Perry Falk, owner of Perry Automotive Group.

New vehicle specials start as low as $7 per day lease for a 2011 Ford Fusion SEL. Perry Auto of Santa Barbara is also encouraging customers to visit the dealership’s website where they can browse and compare a wide selection of new and pre-owned vehicles at newly marked down prices.

About Perry Ford Lincoln Mazda of Santa Barbara: Located at 440 Hitchcock Way in Santa Barbara, CA, Perry Ford Lincoln Mazda of Santa Barbara is proud to be an automotive leader in its community. Since opening its doors, the dealership has maintained a solid commitment to customers offering ease of purchase on a wide selection of new and pre-owned cars and trucks. The dealership’s professionally managed Service and Parts departments offer competitive pricing and are open extended hours to accommodate customer needs. For more information, call (800) 645-8982.

About Perry Automotive Group: Perry Automotive Group is one of California’s most reputable family owned and operated organizations. With five rooftops, Perry Automotive Group offers a wide selection of award winning new and pre-owned vehicles manufactured by Ford, Lincoln-Mercury, Mazda, and most recently, Infiniti. For more information and dealership locations, visit www.perryauto.com.

About Ford Motor Company: Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. For more information regarding Ford's products, please visit www.ford.com.

About Mazda Motor Corporation: Founded in 1920, Mazda Motor Corporation specializes in the manufacturing and selling of cars and commercial vehicles. With its headquarters in Japan, Mazda’s research and development sites extend throughout North America, Europe and Asia. For more information about Mazda Motor Corporation and its products, please visit www.mazda.com.

Related links:
www.perryautocenter.com
www.perrymazda.com
www.perryflmsantabarbarainfo.com
www.ford.com
www.mazda.com
www.tier10marketing.com

Media Contact:
Luisana Suegart
T: 786.223.6313
F: 786.219.3332
E: lsuegart@tier10marketing.com

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