Personal Branding Fundamentals: Be a Beacon

Brand consulting firm announces 3-part teleseminar for individuals and small businesses. First Session February 18, 2010 12pm Eastern.

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Personal Branding Fundamentals: Be a Beacon

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http://beabeacon.eventbrite.com

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(Free-Press-Release.com) February 2, 2010 --Press Release: Equation Arts announces Personal Branding Fundamentals: Be a Beacon

Brand consulting firm announces 3-part teleseminar for individuals and small businesses.

(Atlanta, GA) - David Cohen, founder of Equation Arts. David, who is referred to as “The Brand Therapist” has announced the availability of a new teleseminar course designed to make strategic branding concepts more accessible to small business owners and to individuals looking to create greater brand awareness to improve their business or career.

The teleseminar class is delivered in 3 sessions:

Session 1: A Guiding Light beneath a Stormy Sky - Why is personal branding important? From surviving the next networking meeting to establishing a foothold online, we will discuss how a brand functions, the risks of a passive approach to branding, and the new landscape of opportunities presented by the Internet and Social Media.
Thursday, February 18, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes


Session 2: The Lighthouse and the Cove - Should I stand out or fit in? You want to be found and understood for what you offer, but you also want to avoid being lost in the crowd. We will investigate the first two Beacon Principles and you'll learn why differentiation is the soul of branding and why context changes everything.
Thursday, February 25, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes


Session 3: The Torch and the Lens - How do I tell my story? How much story do I tell? If nothing else, we live in a world with a lot of inputs and distractions. In this session we will look at the 3rd Beacon Principle and explore the inward and outward nature of focus.
Thursday, March 4, 2010 - we start at 12pm Eastern time, 9am Pacific, appx. 60 minutes

Equation Arts founder, David Cohen, says “I want everybody to have the opportunity to do more of the work that they are excited about – the work that stirs up their energy, that taps their skills and brings out their best. That also means I’d like to liberate them from having too much of their time filled with the work that they are just adequate at…”

The three-session Personal Branding Fundamentals: Be a Beacon is being offered for $99. Interested parties can register online at http://beabeacon.eventbrite.com

About Equation Arts, LLC:
Equation Arts, LLC is an Atlanta-based personal and small business branding agency. Our mission is to clarify your message. We use “whole brand thinking” to find the context and positioning to set you apart from your competition. By delivering a cohesive vision, Equation Arts creates entry points for customers, partners and prospects to understand what you do and why it is meaningful to their businesses. For more information visit us at http://www.equationarts.com or email us at info@equationarts.com.

About David Cohen
David Cohen founded Equation Arts to help individuals and companies to tell better stories. A firm believer in the power of active branding, Cohen has spoken on topics of personal branding, trust development, and brand fundamentals to numerous networking and career groups throughout the greater Atlanta area. Cohen blogs frequently at http://davidscohen.wordpress.com.

More information can be found online at http://beabeacon.eventbrite.com

branding     personal branding     small business     Teleseminar     workshop