Pete's RV Marketing Manager Attends Digital Dealer Conference

FOR IMMEDIATE RELEASE
South Burlington, Vermont, United States of America (Free-Press-Release.com) October 13, 2011 -- Digital Dealer is a premier event for auto dealerships wanting to learn how to keep pace with today's rapidly growing number of internet shoppers. Speakers at the conference are leading authorities in their respective fields.

Collectively they provide a well-rounded look into what is required to attract and provide online customers with the best possible experience on dealer websites and other digital outlets.

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Pete's RV Marketing Manager Attends Digital Dealer Conference

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http://www.petesrv.com

While primarily attended by auto dealers, RV dealer personnel like LeClair are quickly growing in numbers. He shared, "First and foremost for Pete's RV is ensuring our reputation for excellent customer service translates seamlessly across all mediums. Be it in the showroom or on the internet, RV dealers follow a similar sales and marketing model. Therefore it's extremely important that we also understand how to apply our techniques in a virtual space."

The attention-grabbing session titles like "Shut Up and Listen to Your Customers!", "It's a People Driven Economy, Stupid!" and "There's an App for That, But It Sucks! came as advertised. While speakers made it quite clear that the digital age is here and dealers need to participate to stay competitive, they stressed not executing their internet initiatives with haste, inefficiency or inconsistency.

Digital Dealer enjoyed record attendance this year with standing room only in most of the sessions. There were nearly one hundred exhibitors displaying an array of technology tools and consulting services for website optimization, lead management and social network integration.

One of LeClair's key takeaways was "Mobile first". "More consumers are choosing smartphones and tablets over laptops and desk computers to search and shop for products, so the unofficial theme of the conference was to think mobile devices. With such a small window for visitors to peer into our dealership and expansive services, it is essential we promote Pete's RV clearly and concisely in a mobile-friendly environment."

More information can be found online at http://www.petesrv.com

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