Pinnacle KBB doubles consumer likelihood to purchase through new Digital Marketing and targeting efforts

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 5, 2011 -- The well-known fitted interiors retailer Pinnacle KBB has recently ramped up its online marketing efforts as part of a geo-targeted push to drive new consumers from the locality to their Preston showroom. Pinnacle KBB has operated in the locality for many years and has a reputation for premium products and good customer service.

This geo-targeted push relies upon Google’s PPC segmentation features, allowing for competitive targeting in specific regions across Lancashire. With the continued support from their marketing agency Breakthru Media, Pinnacle KBB has recognised the surge in mobile browsing and has launched campaigns that target mobile devices and tablets to help catch commuter traffic and casual browsers.

So far, in-store visits have increased with many of these new visits comprising people from the locality. Analysis of their performance so far has demonstrated that people who visit their website first as a result of this marketing push, who then make an in-store visit are twice as likely to make a purchase.

Pinnacle KBB continues to strengthen its digital marketing activity to support their plans for continued growth.

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