Playtex shows true colours with new limited edition range

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 14, 2011 -- Legendary lingerie brand Playtex is launching the first in a series of glamorous limited edition bra and brief sets.

The Flower Lace bra and brief in mink have been specially designed by Playtex to launch their new limited edition line; and are inspired by this season’s trend for subtle nude tones, as seen on the catwalk with fash pack favourites Chloe, Lanvin and Haider Ackerman.

Designed with a new generation of glamorous fifty-somethings in mind, Playtex is all about giving maximum comfort, great fit and a fabulously feminine shape. And with its soft, stretchy lace and pretty detailing, the best-selling Flower Lace bra is ideal for everyday comfort.

“This is a bit of a departure for Playtex, as we normally work with classic tones like black, white or skin. But our Paris designers felt very inspired by this season’s catwalk looks and decided to experiment with beautiful colours we knew would appeal to glamorous fifty-somethings”, comments Playtex UK Marketing Manager Marica Carleschi. “This is the first in a series of limited edition designs we are planning for Playtex, so watch this space for more new designs and colours.”

Flower Lace bra in mink and Flower Lace brief in mink are available for a limited time only from May 2011 at all good lingerie stores and independent retailers, as well as Debenhams and IsMe.

Find out more about the classy and comfortable Underwire bras by Playtex at www.playtex.co.uk/collection/underwired/

For more information on the Playtex range, images and details of stockists please contact: Playtex Press Office
T. 020 7908 6413 E. playtexuk@gmail.com

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