Plumbworld Reach Impressive Milestone and Launch 50th Website.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 17, 2012 -- , Plumbworld was a lone ranger in the field of e-commerce generating an impressive £18 million per annum until the team hit upon the idea of launching new sites based on the products they already sell.

Now business is booming with sales reportedly increasing at a rate of 20% every year – a respectable figure in this tough economy and Aqualux Shop is the next adventure for the team and early indications have reportedly shown an excellent response from the public who want shower enclosures and bath screens.

Scott Morris – E-commerce manager of Plumbworld said: “Our success is determined by how we market our products effectively in the online market and online advertising is now even bigger than press advertising. To have this amount of websites is no easy task but combine this together with our clever marketing strategy and search engine optimization knowledge and it makes perfect sense to do it” He went on to add “As for the future, we can only say watch this space”.

Aqualux is motivated on providing innovative price leading items to the bathroom industry and to provide distinction in quality of service to all of its customers. The large portfolio of products encompass shower enclosures priced from entry level, such as Euro, Aquarius and Aquarius Xtra, through middle market - Aquanos, Elite Classic, Elite Modern and Elite Xtra, up to the luxurious AquaSpace, Pura and Shower Cabins.

Anthony Langston, Website Manager of Plumbworld Beyond just basic e-commerce shopping capabilities we have taken the steps to consider what the customer wants over all of our sites, for example how many people want to “login”? The majority don’t and this is just one of the things we have incorporated into our platform. We have also developed a taxonomy that allows the customer to shop how they want and it is tailored to their needs with the option to buy by size, type and range with plans for further options in the future”.

The Plumbworld brand was started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employ more than 50 people in their purpose built warehouse and offices and boast an astonishing 50 websites selling everything from tools and bathrooms to lawn mowers and wood burning stoves. The business has a turnover in excess of £18 million and is growing at more than 20% year on year.

More information can be found online at http://www.plumbworld.co.uk

50th Website     Aqualux     Plumbworld     Pura