Portland Fashion Week Collaborates with 24Notion for 2010 brand marketing outreach

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 5, 2010 --

PORTLAND, ORE—October 5, 2010--- Due to the success of last year’s events and brand awareness, 24Notion marketing creative and lifestyle agency is collaborating with Portland Fashion Week (PFW) again for 2010. In 2009, Portland Fashion Week and PFW Productions partnered with 24Notion to lead a top-to-bottom creative, marketing, digital and PR makeover. Emerging in 2007 as the first sustainable fashion week ever in the world, PFW looked to 24Notion to enhance its status as the world’s host for a fashion week that is both eco-conscious and features high-fashion designs. Due to 24Notion’s strategic efforts of brand development and an integrated, 360 degree marketing campaign, the five nights of PFW received a 150% increase in attendees from the previous year with sold out shows on Friday, Saturday and Sunday. In addition, to highlight a few results, 24Notion secured international designer showcases, influential sponsorships, viral exposure, and coverage by internationally renowned publications across regionally/nationwide.

The 24Notion team is led by chief creative officer, Ivo Lukas, who provided the 2009 strategic vision for the rebranding effort from ideation through execution. With the success of revamping PFW’s brand and cohesive marketing campaign last year, Lukas is looking forward to specializing efforts in brand awareness and enhancing positive local community and national support. New social media techniques and a restored online presence drive phase two of Portland Fashion Week and 24Notion’s collaboration.

"This will be our second consecutive year of branding partnership with 24 Notion. After the exciting first year, which significantly contributed to enhanced interest in Portland Fashion Week, this year we have been looking forward to 24Notion's branding taking our message even further."- Prasenjit Chowdury

For the second year of representing PFW, Lukas is tightening up loose strings from last year’s marketing and brand makeover with a strong focus in producing long lasting market responsiveness. Generating more brand awareness and community support are key strategies for 24Notion this year, which will include viral marketing, media outreach, website design and development, social media integration and public relations and communications. 24Notion will explore enhanced marketing solutions both traditional and online to boost awareness and engagement with the current PFW audience, as well as, attract more interest and awareness globally for the eco-conscious PFW brand. “We want everyone to engage in a long lasting experience and to connect with the PFW brand, showcase talented designers, connect retailers/buyers/consumers throughout and after the event,” says Lukas.

About 24Notion, LLC

24Notion(SM) is a global full-service creative marketing and lifestyle agency that combines strategic ideation with customized tactical execution. With a broad understanding the art of traditional marketing, new media, PR/communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. We know how to merge ideation with innovative solutions, producing an integrated approach that effectively blurs the line of advertising, public relations and marketing. The agency specializes in brand storytelling, interactive media and social influence capabilities and offers a variety of traditional and non-traditional integrated marketing. In addition, 24Notion is committed to being “a great creative agency that supports great causes” and believes in giving a portion back to the community. By so doing, 24Notion is the first creative lifestyle agency to actively help make the global community and surrounding area a better place to live. www.24notion.tv

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About PFW Productions, LLC and Portland Fashion week

PFW Productions is a full service events production and promotions company specializing in fashion. Its flagship event is Portland Fashion Week, which is the biggest fashion week in the Pacific Northwest. PFW Productions have produced other major shows and events. PFW Productions provides total solutions for a high-end fashion event including runway and installation show production, set design and setup, audio-visual and entertainment, event management services, and promotions.

Portland Fashion Week is the world's only comprehensively eco-sustainable production of a fashion week, featuring both independent and eco-couture, urban-casual, street & activewear from all over North America and internationally. Designer, Buyer and Press information for Portland Fashion Week, Spring/Summer 2011 Collections, from October 6-10, 2010, is available at www.PortlandFashionWeek.net,

Media Inquiries:
24Notion
pr@24notion.tv

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