FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 28, 2009 -- PORTLAND, Ore – Portland Fashion Week (PFW) produced the first sustainable fashion week in the world back in 2007. This year, PFW prepares to enhance its status as the world’s host for eco-responsible and high-fashion designs through a top-to-bottom creative and marketing makeover. Portland-based Marketing creative and lifestyle agency, 24Notion has been selected to lead the effort in collaboration with PFW Productions, LLC.

The goal behind the rebranding effort is to promote long-lasting engagements between fashionista, emerging designers and consumer. The unique, fashion-savvy makeover encompasses both brand development and an integrated, 360 degree marketing campaign that will include viral marketing, creative engagement, print/online advertising, media outreach, website

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Portland Fashion Week Gets a Makeover by 24Notion

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design and development, social media integration and public relations and communications.

The 24Notion team is led by chief creative officer, Ivo Lukas, who provided the strategic vision for the rebranding effort from ideation through execution. The comprehensive marketing and creative initiative will combine the art of traditional marketing with new media and public relations.

“We are super thrilled to be partnering with PFW, “says Lukas. “We are looking to create a kind of synergy between brand development and marketing solutions to help boost awareness and engagement with the current audience, as well as attract new aficionados. PFW has a great reputation here in Pacific Northwest, so we simply need to help attract more interest and awareness globally.

We want everyone to engage in a long lasting experience and to connect with the PFW brand and the event as part of their everyday lifestyle.

“One key component that we are revamping will be the online marketing presence(www.portlandfashionweek.net). The new user experience will include a wide array of multi-media components to showcase the designers and the event. Some of the new social media techniques including user-generated content, a community section, RSS, viral marketing and dynamically driven features to better promote emerging designers and connect them with potential consumers.”

Prasenjit Tito Chowdhury and Christopher Cone, both executive producers, of PFW Productions, LLC have been key players in the partnership with 24Notion. Our goal is to unveil phase one of the PFW creative makeover in August 2009. A complete segmentation and strategic approach has been planned throughout 2009 and beyond.

"Marketing collaterals and the different avenues you deliver your message to connect with the target demography are key to create brand recognition, which is quite complex yet important for Portland Fashion Week" says Portland Fashion Week Executive Producer, Prasenjit Tito Chowdhury, "We are excited about the existing relationship with our marketing and branding company 24Notion and the possibilities of what it could become with this dynamic and evolving company"


About 24Notion, LLC
24Notion(SM) is a global full-service creative marketing and lifestyle agency that combines strategic ideation with customized tactical execution. With a broad understanding the art of traditional marketing, new media, PR/communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. We know how to merge ideation with innovative solutions, producing an integrated approach that effectively blurs the line of advertising, public relations and marketing. The agency specializes in brand storytelling, interactive media and social influence capabilities and offers a variety of traditional and non-traditional integrated marketing. In addition, 24Notion is committed to being “a great creative agency that supports great causes” and believes in giving a portion back to the community. By so doing, 24Notion is the first creative lifestyle agency to actively help make the global community and surrounding area a better place to live. www.24notion.tv
email: info@24notion.tv
tweet with us @24notion
blog:24notion.tv/blog


About PFW Productions, LLC and Portland Fashion week
PFW Productions is a full service events production and promotions company specializing in fashion. Its flagship event is Portland Fashion Week, which is the biggest fashion week in the Pacific Northwest. PFW Productions have produced other major shows and events. PFW Productions provides total solutions for a high-end fashion event including runway and installation show production, set design and setup, audio-visual and entertainment, event management services, and promotions.
Portland Fashion Week is the world's only comprehensively eco-sustainable production of a fashion week, featuring both independent and eco-couture, urban-casual, street & activewear from all over North America and internationally. Designer, Buyer and Press Registration for Portland Fashion Week, Spring Summer 2010 Collections, from October 7-11, 2009, is going on now at www.PortlandFashionWeek.net, and through registration@portlandfashionweek.net.


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