Premier Kia and KIA MOTORS Announce That The Forte Is Recognized As The Highest Loyalty Vehicle In The U.S.

FOR IMMEDIATE RELEASE
Branford, Connecticut, United States of America (Free-Press-Release.com) December 10, 2011 -- Premier Kia, in Branford, Connecticut and leading global information services company EXPERIAN, recently released a report regarding automotive brands with the highest loyalty, with Kia Motors America (KMA) landing on top with 47.9%. Experian also reported that the Forte compact sedan received the highest loyalty rate of any vehicle with 67.7%, while the popular Soul urban passenger vehicle and the Forte Koup two door landed not far behind with 59.3% and 56.4% rankings, respectively.

"Our design-led transformation has delivered nine new vehicles in less than three years and we are not only seeing more consumers come into a KIA showrooms but also a sharp increase in owners returning and purchasing another KIA vehicle" said Michael Sprague, VP of Marketing & Communications, KMA. "Consumers are recognizing KIA vehicles as smart purchases and understand that you don't have to sacrifice performance or styling in order to get impressive fuel efficiency or the latest technologies at a low starting price."

Experian Automotive leverages its North American Vehicle Database to track vehicle ownership and purchase activity. This activity drives Experian's qualterly industry loyalty studies, which report on loyalty at the corporate brand and model levels. During the second quarter of 2011, 47.9% of the 54,268 Kia owners that returned to the marketplace purchased another KIA vehicle.

Premier KIA in Branford, Connecticut is proud to be a leading KIA dealership. With one of the largest inventories in the Northeast, Premier KIA prides itself on internet based pricing while ensuring that the expectations of clients are exceeded. More information on Premier KIA can be found, online, at www.premierkiact.com. Premier KIA is located at 150 North Main Street in Branford, Connecticut is related only to Premier Subaru in Branford, Connecticut

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