Premiumization Strategies in Alcoholic Drinks: Innovating to drive value through brand and product enhancement now available at ReportsandReports

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 5, 2010 -- Dallas, TX: ReportsandReports announce it Premiumization Strategies in Alcoholic Drinks: Innovating to drive value through brand and product enhancement Market Research Report in its Store.

Report Overview

Due to rising affluence and increasing levels of health consciousness, growth in alcohol consumption has slowed in Western markets in recent years, while the sales of brands perceived as ‘premium quality’ have risen. Meanwhile in the developing world, wealthier consumers are following the same trends, whilst lower-income consumers are increasing their consumption of beer and other branded alcoholic drinks as they are increasingly able to afford them. Consumption occasions have has also changed. In markets that traditionally have a strong on-trade focus such as the UK, people are drinking more at home than in bars, restaurants and clubs – a trend that was established by the time of the 2007-2010 global financial crisis, but that was also exacerbated by its impact on incomes.
This report will evaluate the growth and importance of premium alcoholic drinks across beer, cider, flavored alcoholic beverages (FABs), spirits and wine. It will provide insight into effective premiumization strategies and make recommendations on how premium brands can succeed in an economically challenging and competitive market.
Key findings...
• Over the next 10 years, 1.2bn people in Asia- Pacific will be born into or move into the global middle class, representing the largest single expansion in consumer spending power ever recorded.
Your questions answered...

• How has the recession impacted consumer behavior with regards to purchasing premium alcoholic drinks and how will this influence future consumer trends?
• What obstacles do marketers face selling Western-style premium alcoholic drinks in China and India, and how can they be overcome?
• What challenges will premium brands face in the future and how can they maintain or enhance their premium positioning?
• What are the key consumer drivers of premiumization in alcoholic drinks and how have they changed over time?
• How have specific brands used premiumization strategies to drive sales?
• How big of a threat are private label and masstige brands to premiumization?

• How can marketers deal with declining onpremise sales and what new opportunities for premium brands exist in this channel?
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