Press Release – June 1, 2010, Carle Place, NY – BPA International Re-brands and Introduces bpaquality.com

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 22, 2010 -- BPA International, the world’s leading provider of Quality Monitoring and other Quality Research Contact Center Services, announced the largest rebranding of its trademark name in company history. The new branding of from BPA International to BPA Quality is designed to reflect today’s Customer Experience environment, where stiff competition and customer empowerment have required companies to compete on the quality of the service they provide more than ever. To this effect, BPA’s new web address will reflect this new brand, www.bpaquality.com

BPA has been and will continue doing business globally as BPA International, however, all branding, tools and marketing messages will be branded under the new moniker. “We listened to the feedback from our customers and our new name and brand reflects the core of our research and the quality of service we provide,” notes Craig Antonucci, Director of Client Strategies for BPA.

The new brand is accompanied by a new logo, retaining the original and familiar unicorn and circled letters of BPA but with the addition of the word “quality” in emblazed red script and the subscript of global flags with a tag line of “Global Contact Center Quality Services.” Mr. Antonucci adds, “We chose to add the word quality in script to denote the new and progressive research we have done in the quality arena. The flags and taglines are to remind our customers and prospects that we are global, serving the quality needs of contact centers around the world. Our foundation is in Quality Monitoring, but our breadth of research and services provide a comprehensive slate of Quality Services for Contact Centers in any state of need.”

With a fortified financial position and an expanded global presence, the new brand makes a strong and clear statement about BPA’s strength as the world's leading provider of Contact Center Quality and Research. Over the past several years, BPA has been recognized for their quality and breadth of services garnering international awards. Under the BPA umbrella, services offered include Remote Call Monitoring, Mystery Shopping, Mystery Calling, Benchmarking, Training, Customer Satisfaction Research and Social Media Monitoring. All services utilize their cutting edge technology, the BPABuilder™.


About BPA

With over 20 years experience, over 100 different clients, and millions of observations made worldwide, BPA International has the experience, knowledge and ingenuity to help you achieve the highest possible Call Center Quality Customer Experience. BPA is the most experienced and qualified provider of Contact Center Quality Services worldwide. Visit us today at www.bpaquality.com or contact us at 516.295.3620 in North or South America, or +44 (0) 1404 44004 in the UK, Europe, Asia, Africa or Australia.

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