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Profitero's 10 Online Shopping Trends For 2012

January 16, 2012

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Businesses with a strong online presence will fare best in 2012.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 16, 2012 -- Internet retailing was one area of the industry that outperformed all other channels in 2010. The rise in popularity in online shopping has been fueled by easy access to the Internet, high quality stock, reliable suppliers, strengthened security of purchase and speedy delivery of orders.

On December 26th, shoppers made 96 million hits to UK eCommerce sites. Almost twice as many visits were made to multichannel retailers than to purely online sellers. The heavy activity corresponded to 13 million hours spent online on Boxing Day - an increase of 19.5 per cent on the previous year. With the trend set to continue in 2012 as consumers use the Internet to hunt for bargains, businesses with a strong online presence offering the most up-to-date and accurate, competitive prices will fare best in 2012.

Profitero outlines ten trends in the area of online shopping for 2012:

1. Click and collect in-store

2. Click and collect from depots

3. Shopping by smartphone

4. Daily deals and other time-limited offers

5. Increased marketing by social media

6. Advice forums to assist with purchasing decisions

7. More videos on eCommerce sites

8. Mobile coupons and online discount codes

9. Increase in online advertising

10. International eCommerce

Building a strong online presence with accurate pricing and timely access to online competitor pricing intelligence is now essential to the survival of the multichannel retailer in 2012. Meanwhile, consumers will have more ways to compare prices online, and will have more opportunities to evaluate products before completing a transaction over the next twelve months.

About Profitero

Pricing intelligence company Profitero works with retailers and manufacturers right across the European zone to help them to grow sales and profit margins with the assistance of the Profitero competitor price monitoring technology. We monitor 27.5 million products across 2,500 retail websites on your behalf.

www.profitero.com

Pricing Intelligence For Retailers And Manufacturers

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Contact Information

Name: Profitero

Company: Profitero
Telephone: 00353877797240
Email: ***@profitero.com
About the author
Competitor pricing experts Profitero currently monitors the price of 28 million products across 3,000 retail websites, and the company says they hope to grow this number to 100 million by year end.

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