Promenade Temecula Shopping Center Seeking Top Fashion Trendsetters

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 14, 2011 -- Promenade Temecula and social shopping network, Shoptopia, recently announced the return of Project Style, the ultimate fashion competition for guys and girls ages 13 and up. From now through August, Promenade Temecula will select two (2) trendsetters for each round, during a five-round contest that will put their sense of style and fashion to the test by creating the ultimate outfit. Semi-finalists will compete during a live fashion event in September, when one winner will be named the Top Trendsetter and receive a $1,000 Grand Prize.

Sinead Copley of Temecula is the reigning Project Style champion after being crowned winner of the 2010 contest last October. “I eat, sleep and breathe fashion and cannot wait to live out my dreams working in the fashion industry. Project Style gave me a little taste of what it would be like to style within a deadline. Words cannot explain how much fun the whole experience was. If you love fashion, I encourage you to compete in 2011 Project Style,” states Sinead.

Project Style returns with new and improved technology, including a brand new mobile platform that will give shoppers the added flexibility of being able to vote from their Smartphones. In addition, a new Facebook page has been created to access the followers on the shopping center’s Facebook page. These enhancements along with a new and improved user experience and streamlined registration will make Project Style more dynamic than ever before. The International Council of Shopping Centers gave last year’s Project Style promotion highest honors with a Gold MAXI Award, the industry’s top award.

Promenade Temecula is one of 13 properties in nine states across the U.S. to participate in the competition. “Our shoppers have embraced Project Style and we are thrilled to bring it back to them,” said Jane Lisy, Vice President of Marketing, Forest City Commercial Management (developer/owner of Promenade Temecula). “We love discovering and encouraging future stylists from our local communities, while showcasing our great fashion retailers at the same time.”

Selected fashion trendsetters will be given a $150 gift card and the challenge to create the most stylish outfit that represents their personal sense of style and creativity. All purchases must come from their respective shopping center’s retailers, and semi-finalists may tie in one item from their personal closet. A brief video and pictures of their creation will be posted on the social shopping site, Shoptopia, where members of Shoptopia will be eligible to vote for their favorite trendsetter during the live voting segment of the online competition.

Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia was created by Mallfinder Network, the leading developer and provider of integrated marketing services for the shopping center industry.

Interested applicants may visit www.PromenadeTemecula.com and click on the Project Style link. Entering is easy and free: join Shoptopia, fill out the application and upload a photo that shows off their style. Two semi-finalists will be selected for every round.

The winner with the most votes from each round will move on to the Project Style Live Style-Off event at Promenade Temecula in September. One winner will be named the Top Trendsetter and receive a $1000 Grand Prize!

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