Proprietary AutoSEO improves website ranking through intelligent technology

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 4, 2010 -- Web development and internet marketing company ApogeeInvent recently developed a new autoSEO feature that is part of all their proprietary web platforms. This feature enhances SEO for clients that purchase one of their website products.

This feature is created to work with the latest trends in search engines to allow clients more of an edge in the highly competitive website ranking field. SEO, or Search Engine Optimization, has been around as long as competition for the first page of search engines has existed. Old techniques that are now considered “black hat” will get a website disqualified from search engine ranking. This includes keyword loading, keywords that don’t match content, words hidden in images, and other techniques that used to be employed. White hat, or acceptable SEO, is becoming more of a science as getting top ranking becomes more and more difficult. With thousands to millions of hits for any search, ranking on the first page takes a firm understanding and willingness to work continually at a website’s SEO. But the rewards are well worth the effort. Most searchers won’t look beyond the first or second results page to click on a link, so being listed towards the top of the search is imperative to bringing organic (non-paid) traffic to a website.

ApogeeInvent’s autoSEO system allows clients to select manual or auto SEO. They can set their own keywords in the system, which will automatically format the meta tags appropriately, or they can have the auto feature populate the keywords into meta tags. The feature is built on an intelligence engine that allows the technology to selectively include certain elements that are beneficial and ignore things (like manually entered words) that could disqualify the site from being ranked by an engine. The intelligent auto feature will scan the website every day to update the keywords based on matching the most common phrases used in the website copy. This allows any continually updated content, which ranks higher than older content, to match the meta tags at all time. The SEO engine will also allow clients to view what keywords have the most searches, what spider-bots are crawling their site and how often, what key terms people are using to come to their site, the level of competition for different key terms, how their page is ranking in several different searches, and numerous other reports about the website’s SEO and key terms.

For clients unfamiliar with SEO, ApogeeInvent provides several brief instructional videos on how to use the autoSEO system and how to interpret the different reports to better optimize their website on a continual basis. They also have SEO Coaching available for free to clients utilizing the ApogeeInvent DMW Hosted Environment and on an hourly basis. Learn more at http://www.apogeeinvent.com/website-software-products/

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