Punch Releases Top Tips for Pitching Bloggers More Effectively

Punch puts together a few tips explaining how to pitch bloggers more effectively.

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Punch Releases Top Tips for Pitching Bloggers More Effectively

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(Free-Press-Release.com) March 1, 2011 --Pitching bloggers with ideas plays an important role in any company’s online PR efforts. And yet, companies are failing to attract the attention they need from bloggers because they are making a few simple mistakes, claims online PR Agency Punch Communications.

Whilst most companies are aware of the need to pitch bloggers as part of their online PR campaigns, many simply don’t go about it in the right way. Punch has therefore put together a few tips explaining how to pitch bloggers more effectively:

• Before making a pitch, read the blog and familiarise yourself with the topics and audience, which will allow you to tailor your pitch specifically for that blog.

• Try to build rapport with the blogger before you make a pitch by commenting on, linking to and retweeting their blog posts, as well as sending them ideas or tips for possible posts. Building a relationship in this way will stand you in far better stead when it comes to pitching your idea.

• Make your pitch short, sweet and to the point. Bloggers are busy people and want to know what you are proposing and how it will be of use to their readers in a few sentences.

• Once the blog is written, make sure you promote it by sharing it across your social networks, bookmarking it, drawing it to the attention of your own customers and encouraging others to comment on it. This extra interest will not only help you gain more exposure but will make the blogger more likely to consider future pitches.

Pete Goold, Managing Director of Social Media Agency Punch Communications, explained the importance of a good pitch:

“Bloggers are more influential than ever, and if companies want to run a successful Online PR campaign then they need to learn how to pitch effectively. Good bloggers receive a lot of pitches, and if yours doesn’t stand out instantly then you’re going to miss out.”

“However, by sticking to a few simple rules companies can greatly improve their chances of gaining valuable exposure in influential industry blogs.”

Punch Communications offers both traditional PR and Online PR services in combination with SEO and social media marketing. Call +44 (0) 1858 411600 or visit www.punchcomms.com to find out more.

More information can be found online at http://www.punchcomms.com

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