QEDbaton Releases Best Practices Report On, “How CIO’s Buy And How Technology Companies Sell.”

FOR IMMEDIATE RELEASE
Pune, Maharashtra, India, Republic of (Free-Press-Release.com) December 13, 2011 --

QEDbaton, a leader in Demand Generation, announced the release of their Best Practices Report on How CIO’s Buy and How Technology Companies Sell. The core purpose of this report was to understand the typical factors that a CIO considers when evaluating a new technology partner. We hoped that this would give Marketing and Sales professionals constructive insights on how to leverage this information effectively and also to capture the typical channels used by Technology companies while reaching out to the prospect market.

In the report the CIO survey suggests that Digital Marketing, Content Marketing and Nurturing Programs have little or no impact on their buy decision. Also the process of gaining mind share is a subtle and indirect process, which does impact the decision making process in the long run.

Looking at the survey on new technology sellers we can sum it up to say traditional channels of relationships and recommendations continue to dominate the scene, but market outreach components such as digital marketing and lead nurturing are becoming increasingly critical to any organization’s buying/ selling process. Most Technology Sellers are looking at growth coming from non traditional markets, and mother of all battles seems around gaining prospect mind share.

“It was fascinating to uncover these trends even in today’s competitive market structure”, says Abhijit Gangoli- CEO and Co Founder, QEDbaton. “The report was a real eye opener as it was well assumed that with the pedigree of competition found in new technology vendors today that CIO’s would branch out and consider other options rather than stick to their dependence on Procurement recommendations, peer recommendations.”

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