QR code at Selfridges

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 31, 2011 -- TV celebrity chef Nigel Bloxhams soup can now be found in Selfridges with a “providence tag” attached to it. Scan and the tag and on one side you get a different video each day of the week that either informs the consumer about the providence of the soup or interesting recipes that can be made with it. On the other side you can see, in real time, where the crabber is fishing for the next batch.

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QR code at Selfridges

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http://www.scanandgo.co.uk

“We have always looked to do interesting things with our Scan and Go technology”, said MD John Reynolds. “This is really exciting as it turns a food product into a means of interesting and varied content”. Nigel Bloxham commented. “ This is so exciting from a food producers point of view as it allows us to get up close and personal with our customers”.

They have many other products planned and would welcome calls from other food producers that would like to get involved. Watch the interview here http://youtu.be/OoKaV8RP5f0

More information can be found online at http://www.scanandgo.co.uk

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