Quiterian Analytics enters the Asia Pacific market by the hand of sales expert Mark Loy as Sales and Channel Director

FOR IMMEDIATE RELEASE
Coral Springs, Florida, United States of America (Free-Press-Release.com) January 12, 2012 -- Singapore, January 12, 2012. - As part of the international expansion of Quiterian, the company has signed a master reseller agreement with sales expert, Mark Loy, who will be responsible for Quiterian´s channel development and sales in the Asia Pacific market (China, Hong Kong, Singapore, Thailand, Malaysia, Taiwan, Japan and Australia) and also for the management of the region´s VARs network created with previous SPSS distributors.

According to the agreement set, Mark Loy through his company Q-Analytics Asia Pacific will market Quiterian Analytics in the APAC region. His company has an established network of Value Added Resellers (VARs), who are mainly former SPSS distributors with more than 10-15 years of experience in selling Data Mining and Predictive Analytics solutions. The wide experience of Mark Loy in channel development, sales and marketing, combined with the expertise of his VARs network, are Quiterian´s key elements for a successful entrance in the Asian market.

About joining Quiterian Mark Loy says: “I am confident that Quiterian, being an innovative business analytics company, will continue to provide technologically ground-breaking, commercially relevant and applicable solutions to the customers and the markets. I am proud to be related to Quiterian, and I am looking forward to build a better future for all, including the customers.”

The future plans of Mark Loy within Quiterian are to introduce and evangelize Quiterian business analytics solutions to the APAC market with the intention to enable and empower customers to increase revenue and to improve efficiency; to cultivate a network of credible channel partners in the region to act as catalysts for future growth of the Quiterian business; and to be at the fore-front of analytics technology by working closely with Quiterian to develop business values to meet the markets’ continual demands.

This agreement between Mark Loy and Quiterian arises as the result of an opportunity detected in the Asian region, where the need of advanced and predictive analytics software for business users is a fact. In this growing market, Quiterian comes to offer a strong, new and innovative alternative for decision makers that are known for their competitiveness and leadership, and are searching for ways to improve their business, make fact-based decisions faster and be more efficient, effective and agile.

About Mark Loy

Mark Loy is a top-performing sales professional with more than 15 years of experience in account management, channel development, multi-channel operations manager, sales and marketing. Prior to joining Quiterian, Mark served as the Asia Pacific SPSS Channel Manager. In this role he achieved a growth of 48% above plan in the Asia Pacific region, and also he played a vital role in transferring the business from SPSS AP to IBM AP, obtaining successful results without major issues. During his tenure at SPSS Singapore he also held the position of AP Territory Director, where he was responsible for the AP operations in growth areas such as revenues, profitability, strategic expansion, and increased the revenues of less than US$1 million to above US$8 million. Before that he was the Sales and Marketing Manager within the same company.

About Quiterian
Quiterian develops, markets and supports Visual Data Mining software that complements traditional BI and analyzes large volumes of raw data at record-breaking speeds in their maximum granularity, with no restrictions, no matter their origin.

Quiterian adds the power of advanced and predictive analytics to the natural intuitiveness of the human mind. Through Visual Data Mining and predictive analytics techniques, it gives instant access to high-value business insights that speed up the strategic decision making and help companies to be more efficient, effective and competitive.

Quiterian Analytics software was featured in Gartner’s ‘Magic Quadrant for BI platforms 2011’ for “easing the use of Data Mining and Statistical Analysis, and thus making these capabilities more broadly available.”

Among its clients are leading companies in their sectors (El Corte Inglés, BBVA, La Caixa, Telefónica, Vodafone, Orange, Volkswagen, Bayer) and some of the most relevant public services institutions including public health, transportation, homeland security and government.

For more information
www.quiterian.com

Marketing Manager: Noelia Llorente nllorente@quiterian.com
Press Office: Nathaly Hermida –– nhermida@quiterian.com

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