Radio campaign strikes a chord for punk DJ

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 15, 2011 --
One of the country’s leading audio production companies has provided the North East’s newest community radio station with professional jingles and show promo’s for a ground breaking specialist music show.

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Radio campaign strikes a chord for punk DJ

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http://www.highlightspr.co.uk

When Northumberland’s brand new radio station, Ultra Radio based in Bedlington wanted the best in audio production, they found one of the UK’s leaders in the field, right on their doorstep. Radio advertising and audio production specialists Get Carter Productions from Blaydon produce thousands of high quality radio commercials, on hold messages, TV commercial soundtracks and bespoke music which is heard right across the UK.
Ultra Radio DJ, Keith Newman who hosts the “New Wave with Newman” punk show needed a professional promotional advert to help build up a following for his show which airs every Thursday evening. Having previously worked with the Get Carter team in his day job as a PR consultant he contacted Get Carter Commercial Production Director Mark Gregory from Morpeth, himself a huge punk rock fan too.

The result was a 40 second promo featuring classic punk tracks from the Sex Pistols, The Clash and The Damned as well as voice clippings from Marky Ramone who Keith had previously interviewed for the show all wrapped together with a professional voice over.
“Mark really knew what I wanted straight away and the piece has received a lot of praise from my radio listeners as well as a club full of new wave fans at a recent DJ set I did with the Ultra Radio road show,” said Keith. “The campaign has increased public awareness of the show and created a lot of interest in what I am doing. It’s really helped the show’s advertising and created a strong brand from day one.”

Former Creative Director at Metro and Century Radio and Head of Creative for Real and Smooth Radio, Mark was delighted to use his experience to help promote the Ultra Radio punk show.
“Whether we are promoting a radio show, a nationwide DIY company or a car sales business, the principle we use at Get Carter is the same. First, we get to know our client and their product inside out and then we apply the team’s vast creative experience to produce a high quality and memorable radio campaign or musical identity,” said Mark.

Managing Director, Paul Carter agreed. “We’ve been established now for more than 10 years and we work with some of the biggest names in retail, business and the media. We’ve used our creative skills to make sure Keith has a promotional campaign that he can use and be very proud of. We like to think that our client’s passion for their product or service always shines through in the work that we do on their behalf.”
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Photo shows Mark (sitting) with Keith and Paul Carter
Get Carter Productions Creative House, Tundry Way, Blaydon, Newcastle upon Tyne, NE21 5SJ
T 0191 414 0004 F 0191 414 0009 ISDN 0191 414 6868
E creative@getcarterproductions.co.uk

More information can be found online at http://www.highlightspr.co.uk

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