Ranger Up’s New Apparel Line Honors the Brave Few

The .45% apparel line is designed specifically for the small percentage of Americans who have served in the Armed Forces.

1 2

Ranger Up’s New Apparel Line Honors the Brave Few

Welcome visit Our WebSite:

http://www.rangerup.com

More Press Release

• The Power of Community: CrossFit and the Force of Human Connection set for Release on...
• Eat Like a Dinosaur by The Paleo Parents Set for Release on March 20th
• The Healthy Gluten-Free Life Set for Release on February 21
• "Paleo Pals, Jimmy and the Carrot Rocket Ship" by National Bestselling Author...
• Dave Camarillo Releases New Grappling Book, Submit Everyone

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2012 --Quick – how many people serve in the Armed Forces of the United States? Don’t know? Military and patriotic apparel company Ranger Up does. Of the 307 million Americans alive today, roughly 1.3 million have served in uniform since 9-11, which equates to .45% of the total population. At a time when some want to identify themselves being in the lower 99% economic percentile, Ranger Up’s new apparel line pays homage to a much smaller demographic.

“The day I got into West Point, my mom actually showed up in the hallway of my high school and waited for me to get out of class,” Palmisciano says. “She was crying because she knew how hard I’d worked to get in, how much I wanted to attend the Academy, and how much I wanted to be an Infantry officer. That same day two of my teachers took me aside and essentially told me that I was a smart guy and didn’t have to join the military. That I should go to college instead.

When a sixteen year-old kid is being told that attending West Point is going to be bad for his future then there is a dangerous disconnect in America and entirely too many Americans have no idea what kind of burdens our military is bearing.”

It was that attitude that joining the military is second rate to attending college that stuck with Palmisciano. Ironically it’s actually statistically much harder to enlist in the military than it is to be admitted to college. Recruits are subject to a battery of physical and mental tests designed to weed out the unfit while tens of thousands of colleges across the United States have notoriously low admittance standards.

According to the Veterans Administration, 11.2% of the nation served in the Armed Forces during World War II. In Vietnam that number fell to 4.3% during the conflict and since 2001, only 0.45% of the American population has served in the Global War on Terror. It’s that .45% that Ranger Up wants to reach with this campaign.

The low number of Americans with military service reaches all the way to the top levels of government. In 2003 Congress consisted of 10% veterans with only one person having a child in the military. Taxes did not increase to pay for the war, bonds were not sold, gas was not regulated and everyday products like tin and rubber were not rationed as they were in World War II. In fact, the average citizen was asked to sacrifice nothing, and has sacrificed nothing unless they have chosen to out of the goodness of their hearts. The .45% apparel line reflects this stance.

“Veterans stand there, deployment after deployment and fight on,” Palmisciano says. “They’ve lost relationships, spent years in extreme conditions, away from their families and beaten their bodies in a way that even professional athletes don’t understand. And they come home to a nation that doesn’t understand. They don’t understand suffering. They don’t understand sacrifice. They don’t understand that bad people exist. They look at Soldiers like machines, like something is wrong with them and we just don’t think that’s right.”

If there’s a drawback to the .45% campaign it’s that some people don’t like to be reminded that they did not serve. Many able-bodied Americans simply chose a separate path in life not because they looked down upon the military, but because they heard the beat of a different calling.

“Don’t get us wrong. There are good people out there who never wore a uniform,” Ranger Up Chief Operations Officer Tom Amenta says. “We’re not trying to ridicule the ones who did not serve. We just want to make sure the ones who did are not taken for granted.”

If military Veterans know one great truth it’s that the populace at large don’t always understand or appreciate what they do, but they do it anyway. They do what the greatest men and women of this country have done since 1775; serve when their nation calls. That decision alone makes them part of an elite group. It makes them .45%ers.

Learn more about Ranger Up at www.rangerup.com
Follow on twitter @ranger_up
On facebook at www.facebook.com/rangerupfanpage

More information can be found online at http://www.rangerup.com

air force     apparel     army     Marines     military     navy     patriotic apparel     Street Wear