RedBird Sports Gets Golfers Fitted Right

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 9, 2011 -- Seattle, WA (December 27, 2010) Since its inception in 1985, RedBird Sports has been committed to providing golfers of the Northwest with high quality, classically designed golf clubs that fit correctly. The company motto is, “You didn’t come off an assembly line, why settle for clubs that do?” RedBird Owner and Founder, Jay Turner, has been fitting golfers for 25 years using his RedBird Dimensional Fitting System. Now, that system is available to golfers worldwide with the launch of the CustomFit•A3x mobile web app.

CustomFit•A3x features a series of 28 questions addressing a golfer’s unique combination of Anatomy, Ability, and Aspirations. Based on a golfer’s response, RedBird’s proprietary fitting system calculates an optimal fit specification from over 50,000 possible club specification configurations. Although the generated fitting specs, usually provided within two business days, are intended for use with RedBird clubs, “generic” 6-iron and driver specs are also included so the golfer can compare this to his own or other club brands.

“The big-name brands certainly have the knowledge and experience to do what we do, explained Turner, but their mass-production business model is counter to this approach, so if they do have “custom fitting,” it’s usually not as complete and tends to focus on shaft options. With RedBird, complete custom fitting is part of our standard service and the only way our clubs are offered. Only after the fitting process is completed is a set of clubs built by us.”

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