Retail Automotive Industry Expert Discusses the Connections between Local, Mobile and Social

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Chicago, Illinois, United States of America (Free-Press-Release.com) April 8, 2011 -- NEWS RELEASE
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Retail Automotive Industry Expert Discusses the Connections between Local, Mobile and Social

CHICAGO, IL – April 8, 2011 – Retail automotive industry, Larry Bruce, is sharing with automotive dealers his insights on how to discuss the connections between local, mobile and social and how your dealership can leverage the three together to get its share in this new communications and marketing channel.

Bruce says that for the last eight years dealers have heard this is the year of mobile and it hasn't happened until now. Why? According to Bruce, mobile is the support technology for local search; something Google is just now perfecting and social media, which has come into its own over the last two years.

What are the connections between local search, mobile and social media? How can your dealership leverage the three together to get its share in this new communications and marketing channel? Bruce offers advice to dealers on:

• How to leverage all of Google's local search capabilities
• How to set up your dealership's online marketing to be a local search killer
• How your dealership can leverage mobile with local search
• What your dealership should be looking for mobile to do

• How your dealership can integrate social media into local and mobile initiatives
• What role does social media play with local search and mobile
• How your dealership can leverage local social media to create a core base of loyal customers and influence others

Larry Bruce has 20-plus years of retail automotive and technology experience including partner, MotorTrendsOnline.com; VP, Managed Marketing Solutions Reynolds & Reynolds; founder, president and CEO AIMData; founder, president and CEO ClickBuyDrive.com; president CarmallUSA.com; GM, Sanddollar Autoplex; finance director, Jay Marks Automotive Group.

Larry Bruce will be speaking to dealers about the connections between local, mobile and social at the 10th Digital Dealer® Conference & Exposition, April 19-21, at the Rosen Shingle Creek Resort, Orlando, FL. For more information about Larry Bruce and other speakers, visit: www.digitaldealerconference.com

ABOUT THE DIGITAL DEALER® CONFERENCE & EXPOSITION

The 10th Digital Dealer® Conference & Exposition is the ideal learning and networking venue for dealer principals, GMs, general sales managers, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer® magazine. Online weekly newsletters include Dealer; Digital Dealer®; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

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