Rhetoric Can't Handle New Ideas, While 'NewView' Thrives on New Ideas, Author Says

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 24, 2010 -- Provo, UT, February 24, 2010 -- The CEO of NewView Options, Bill Drew, recently published his new e-book, 'The Secret DNA of Writing Essays - And Everything Else.' And in the process of researching the history of writing and the history of Rhetoric, which are closely intertwined, Drew came to the conclusion that Rhetoric and those who are committed to it are completely faking it when they talk about generating newness in writing.

But writing teachers, such as English teachers at the college level as well as in public schools K-12, are constantly demanding something new, aren't they, Mr. Drew? "As a matter of fact, that's true. They constantly demand that their students avoid cliches and stock phrases and say something new. But the sad fact is that they never explain how to avoid cliches and stock phrases, and they never define newness so you know when you've got it. Most importantly, they never give you a process for generating or making newness. Despite all that, nobody seems to notice this incredible lack. It's puzzling."

Drew went on to explain that, because everyone is so caught up in trying to understand all those endless, mindless categories of Rhetoric ( http://bit.ly/AristotlesRhetoric ) and how they apply to writing, that nothing else seems to matter to those steeped in Rhetoric.

He told about his experience in visiting two different universities and conversing with the head of the English Composition section at each of them. In both cases, when he began explaining his NewView approach to teaching newness in writing, he was assured that textbooks already do teach newness and how to get it. In each case, he was referred to a very popular text, They Say, I Say ( http://bit.ly/TheySayISayReview ) , and was told that it does a very good job of teaching how to create newness.

Drew wasn't familiar with the book, so, after the second recommendation, he immediately went out and bought a copy. He read it from cover to cover and could find no evidence of a process for creating or generating newness. "In fact," Drew says, "although I found it an excellent book for what it does do, on page 11 of They Say, I Say I found an actual, point-blank denial - get that? a straightforward denial - about generating newness.

"Let me quote," Drew insisted, "so you'll know I'm not distorting anything: 'Furthermore, these templates do not dictate the content of what you say, which can be as original as you can make it, but only suggest a way of formatting how you say it.' Let me repeat that last part: 'only suggest a way of formatting how you say it.' Clearly, templates and formatting have to do only with form

Contact:
Bill Drew
NewView Options
Provo, UT
801-373-0447
billdrew@richcontent.com
http://secretdnaofwritingessays.com/

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