RIFT reached the one million sell-through mark

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Wayne, Pennsylvania, United States of America (Free-Press-Release.com) December 9, 2011 -- For some, success is measured in how fun a game is and how much it accomplishes its promises. For others, success is all about the cold, hard numbers -- subscribers, units sold, accounts created, and concurrent players. Today, Trion Worlds considers RIFT a success on the latter front as well as the former. Half a month ago, Rift is approaching million sell-through mark, and with the release of patch 1.3, it surely has exceeded this amount.

A unit sold-through means that a copy of RIFT -- physical or digital -- has been sold to a customer, not merely shipped to retail. In an interview with Gamasutra, Trion's David Reid says that the company's $50 million title is doing well with direct competition against established fantasy MMOs like World of Warcraft.

"We're really pleased with what we're seeing. And beyond that, it was a pleasure to see in the latest Activision Blizzard earnings call that RIFT was inquired about when Blizzard announced their subscriber numbers went from 12 million to 11.4 million," Reid said. "You can do some math... we know very well where those 600,000 people are." Obviously, a lot of players are getting bored at WoW, and switch to do Rift powerleveling and win Rift gold.

Trion is becoming well-known for its aggressive marketing push behind RIFT, which Reid thinks is paying off handsomely: "We know we have a very stick game, we know we are getting a lot of success right now.

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