Rooti Tooti Baby shows how hard work pays off

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 19, 2012 -- Rooti Tooti Baby is a Breastfeeding company based in Yorkshire England that caters for a very niche Market - these mothers want to nurse their babies where ever they are and when ever the baby is hungry and they want to do this dressed appropriately. The garments that have made the company the success that it is are sold entirely on the Internet and it is attention to detail that means the sales are good - even in this uncertain economic climate - and returns are remarkably low for this fashion business.

Firstly the team that runs Rooti Tooti Baby have a good range of skills : creative people often find it difficult to devote time to data tracking and number crunching, all too ofetne their hearts rule their heads which is never good in business. At Rooti Tooti there is a balance between the creative team and the financial section with regular KIT ( keep in touch) meetings ensuring that communication is open between the two area. This is so often not the case in SME 's with the two areas being seen in opposition. In addition this Mother and Baby company have a devoted marketing group which dedicates part of each day to ensuring that the Internet presence of the company remains high and all possible opportunities aree explored. Each thing is small taken in isolation but together it makes a steady and significant contribution.

The garments are at the heart of the business and Rooti Tooti work very hard to ensure that high quality is maintained: the British manufacturers were chosen for their specialist expertise in design and make with stretch fabrics and like the client they are somewhat obsessive over detail and finish. This plays a large part in the low returns rate. One of the roles of the Rooti Tooti customer relations team is to receive direct feedback from the Breastfeeding mothers about how the vest tops and coordinating wraps meet their needs. For instance the tops are now significantly longer in the body than is the industry standard in response to customer feedback about how they are worn tucked into jeans where the extra 2" means no "muffin top" exposure.
This just gives us a taste of how a team of people can all work hard on small but significant improvements, developments and regular marketing to make a success of a company working in a niche Market which might otherwise be difficult to reach.
Website: www.rootitooti.co.uk
email: rootitooti@ yahoo.co.uk

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