Rooware launches eco-friendly character tableware made from plants not melamine.

FOR IMMEDIATE RELEASE
Brooklyn, New York, United States of America (Free-Press-Release.com) January 17, 2012 -- Brooklyn, NY, - Rooware is an eco-friendly children’s tableware collection made from an innovative bio-based plastic. It is the only eco-friendly children’s tableware that features characters designed exclusively for children. These unique characters, called the Earthsaverz, were created by Rooware to help raise the awareness of environmental concerns within this age group.

Rooware is founded on the belief that children should be able to have fun character tableware that does not contain Melamine, Formaldehyde or any known carcinogens. Most kids enjoy character tableware and are eating off of them everyday. But unfortunately parents have been left with melamine as their only option until now.

"We are proud to sell a safer alternative when it comes to character tableware for kids, many parents want to be safe than sorry. Now there is no reason for parents to buy tableware that could possibly leach toxic chemicals into their children's food, just for the sake of having a fun character plate." "As a mom of 4 kids I understand the desire to have a safe and earth-friendly tableware option for kids," says Keva Niver, owner.

The Rooware tableware collection includes character plates, bowls, cups and utensils that grow with the child. Snap in the divider insert when the child doesn’t want foods to mingle on the plate. Pop it out when that is no longer an issue. This same insert does double duty as a neat space for condiments when dipping is a mealtime requirement. The bowl and cup handles snap off when an extra hand is no longer necessary. The trainer top is easily removable, transforming the cup into a big kid cup. Debuting exclusively online at http://www.rooware.com. Plate, $19.95; Bowl, $14.95; Cup, $12.95 (coming soon), Utensil set, $7.95. Coming April 2012 tableware sets can be customized by choosing outfits and accessories for the characters in a fun dress up game.

Rooware was founded by Keva Niver in 2008 as an eco-friendly, child-centric tableware company. The product line was conceived in response to parental concern over exposing children to toxins from plastic and wanting character tableware not made from melamine, thus creating a healthy future for our children and a happier planet.

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