Rotana Selects Mobinex’ Smartface as a New Technology Platform to Develop Mobile Applications

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 4, 2009 -- Istanbul, November 4, 2009

Mobinex has signed an exclusive solution partnership agreement with Rotana, the largest entertainment company in the MENA region, to supply and deploy mobile applications.

This move will enable Rotana to offer its top-notch mostly Arabic content exclusively in the countries of Saudi Arabia, Egypt, Qatar, Bahrain, Morocco and Algeria. Rotana will use Smartface Platform to develop a wide range of mobile applications which will provide content such as entertainment, sports, poetry and religious. The scope of the agreement is expected to be expanded to other regions and additional content.

Under the agreement, Mobinex will deliver Smartface Platform plus a range of professional services such as system integration, technical support and training.

Mobinex’s Smartface Platform enables easy and fast publishing of mobile applications due to its drag-and-drop development environment. It also supports multiple mobile operating systems such as Symbian S60, BlackBerry, and J2ME; reduces time-to-market and therefore costs of mobile application development. Smartface Platform also provides application lifecycle management with the features of dynamic content updates, user tracking and reporting.

“We own extremely engaging content based on not just being an entertainment company but also being melting pot of Arabic culture. With the vision of Rotana’s chairman, Prince Alwaleed Bin Talal, we are always looking for innovative solutions to increase productivity and quality of our services, and I highly believe that Smartface Platform will be a key to achieve our targets in mobile media.” says Mohammad El Outa, Executive Manager of Mobile Entertainment, Rotana.

“We have had a long and positive relationship with Rotana and we are now taking that one step further by our exclusive solution partnership. Rotana’s ultimate presence across MENA region will lead a market size of over 100 million mobile subscribers. We are delighted to become mobile technology provider of Rotana and become the supplier for their mobile applications in this dynamic and rapidly growing market." says Semih Arslanoglu, CEO of Mobinex.


ABOUT MOBINEX
Mobinex is the leading provider of mobile applications and on-device solutions, dedicated to increasing the revenues of mobile operators, content providers, media companies and enterprises by providing them with compelling user experiences since 2004.

Company's flagship product Smartface Platform is a visual and cross-platform application development and management tool which enables fast publishing of mobile applications; and combines handset functionality, network and content features, and rich user interface.

Smartface Platform helps mobile ecosystem to empower mobile data services and allows for user experiences to be customized over-the-air.

For more information please see: http://www.mobinex.biz

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